Digital Marketing Specialist II

SpotHero • Chicago, IL

3d • Hybrid

About The Position

SpotHero is seeking a Digital Marketing Specialist II to support the digital marketing team in planning, implementing, and optimizing digital marketing campaigns across multiple channels. Focused on user acquisition, collaborate with SpotHero’s broader marketing team on our acquisition marketing strategy and execute multi-channel, direct response digital campaigns that drive business growth.

Requirements

• Bachelor’s degree or equivalent with 2+ years experience in digital marketing, paid search, and/or paid social media
• Familiarity with Google Ads, Microsoft Advertising/Bing Ads, Apple Search Ads, or similar platforms
• In-depth understanding of Paid Search campaign management and optimization practices
• Strong analytical skills: experience with reporting and data analysis, including pivot tables, Excel formulas, and data manipulation
• Proven experience in a data-driven marketing environment
• Demonstrated understanding of SEM best practices and tactics for driving growth
• Legally authorized to work in the US and not require sponsorship for employment now or in the future.

Nice To Haves

• Experience with CTV and/or mobile app marketing
• Certifications for: Google Ads, Bing Ads/Microsoft Advertising, Apple Search Ads
• Technical skills related to Data/SQL

Responsibilities

• Own day-to-day execution and optimization of SEM campaigns with increasing autonomy across Google Ads, Microsoft Ads, and Apple Search Ads.
• Independently launch, QA, and manage new campaigns, ad groups, and keyword builds using established frameworks and best practices.
• Analyze campaign performance and provide actionable insights that inform weekly optimization plans.
• Conduct keyword research, maintain keyword hygiene, and proactively identify new targeting or segmentation opportunities.
• Support development and execution of SEM testing roadmaps, including ad copy tests, bidding strategies, and audience experiments.
• Identify issues or inefficiencies in campaign structure, budget pacing, tracking, or performance, escalating when appropriate and proposing solutions.
• Provide and present reports and actionable insights with minimal guidance to inform campaign optimizations.
• Collaborate with cross-functional teams (Sales, Finance, Analysts) to support measurement improvements and campaign initiatives.
• Document processes and contribute to workflow improvements that increase team efficiency and scalability.
• If applicable - serve as a resource to SEM Specialist I team members by sharing learnings, reviewing work, or helping troubleshoot execution tasks.

Benefits

• Generous portion of Medical Premiums covered
• 50% of Dental and Vision Premiums covered
• Company-sponsored Life Insurance, STD, and AD&D coverage
• 401(k) with match and immediate vesting
• Comprehensive leave policies
• Flexible PTO policy
• Outstanding work/life balance
• UberEats weekly lunch stipend for in-office days
• Udemy License and Personal Learning Budget
• Annual parking stipend
• Opportunity to collaborate with fun, innovative, and passionate people in a casual yet highly productive atmosphere.
• Employee Resource Groups
• Allyship learning resources
• Discovery Days for Product and Engineering
• Gearing up for Aspiring Leaders
• Mentorship Program
• Wellness program

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level