Digital Marketing Specialist I

Biomedical Research Foundation•Shreveport, LA

About The Position

The Digital Marketing Specialist is responsible for daily and routine activities to maintain e-commerce websites and supporting the vision and strategy for achieving business objective and conversion goals.

Requirements

High school diploma or equivalent.
2+ years of marketing/content experience, content creation, and social media management.
Experience in Hootsuite, Buffer, Sprout Social, Google Ads and Meta Ads Manager, Eventbrite, and Email marketing platforms required.

Nice To Haves

Associate’s degree in marketing, Communications, or Digital Media preferred.
Knowledge of Nonprofit/economic development and Adobe Creative Suite preferred.

Responsibilities

Coordinating digital assets and performing quality checks to maintain digital content archives
Using marketing platforms to create and implement e-mail campaigns for promotions and stakeholder engagement.
Testing new tools, technologies, and channels and using SEO tools to optimize searching and responsiveness.
Maintaining, scheduling, and updating content calendars across brands
Managing and updating website content and links
Creating new content for all brands, including photo, video, copy, and digital graphics
Uploading and organizing assets in shared folders or drive
Basic copywriting for posts
Google & Meta Ads management (set up, test, monitor, and create/report on campaigns)
Building event run-of-show documents and checklists
Event page setup on Eventbrite or Facebook, and follow-up communication
Researching promotional and branded merchandise vendors
Pulling competitive or peer organization content for reference and inspiration
Monitoring regional news-adjacent story opportunities (investments, announcements, economic wins)