Digital Marketing Specialist, Display Ads

Etsy•New York, NY

3d•$100,000 - $130,000•Hybrid

About The Position

Display is one of the key channels in Etsy's paid marketing portfolio, and one of the highest-leverage seats on the Demand Generation team. We're seeking someone early in their career who is driven, high-aptitude, and on a steep upward trajectory to take real ownership of the Display program from day one, setting long-term vision while executing the daily optimizations that drive performance. We care more about foundation and trajectory than years of experience. You should be analytical to the core, obsessive about detail, and energized by scaling large direct-response campaigns across feeds of millions of products. Some background in marketing is essential, whether that is direct display experience or adjacent work on Google or Microsoft search, and you should be fluent in managing ad campaigns to an efficiency/ROAS target. Just as important, you should be a self-starter who moves fast, takes initiative, and wants to build something rather than replicate a playbook. This is a full-time position reporting to the Director, Low-Funnel Paid Social & Display. In addition to salary, you will also be eligible for an equity package, annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy. For this role, we are considering candidates based in the United States. Candidates living within commutable distance of Etsy’s Brooklyn Office Hub may be the first to be considered. For candidates within commutable distance, Etsy requires in-office attendance once or twice per week depending on your proximity to the office. Etsy offers different work modes to meet the variety of needs and preferences of our team. Learn more details about our work modes and workplace safety policies here.

Requirements

2 to 4 years of proven success leading all aspects of large-scale digital ad campaigns (GDN, DV360, or MSAN preferred) against specific goals.
Hands-on experience with display ad platforms (e.g. Google Ads, Microsoft Ads) and/or feed-based marketing channels; search experience (Google or Microsoft) is a strong adjacent fit.
Fluency in the fundamentals (CPC, CPM, ROAS) expected.
Strong critical thinking paired with a bias toward action to navigate a constantly evolving landscape.
You take pride in precision and double-checking your work, because a small error can have an outsized impact on a campaign or channel.
Comfort getting into the data yourself, including entry-level SQL, sophisticated attribution models (multi-touch, LTV, frequency), and major analytics platforms (Google Analytics, Looker, Tableau).
Fluency with AI tools (e.g. Claude, Cursor) to accelerate analysis and code, with the judgment to QA the output.
Experience with product catalogs of 1M+ SKUs and identifying high-impact feed optimizations, plus marketing technology platforms such as MMPs (e.g. AppsFlyer, Branch) and CDPs (e.g. Segment, LiveRamp).
Ability to communicate operational realities, timelines, and technical requirements to cross-functional partners clearly and proactively, while juggling multiple requests to hit campaign launch deadlines.
A proactive, fast learner who isn't afraid to click around a new platform or dig into documentation to solve a problem.
Process-driven and constantly looking to minimize waste and address inefficiencies.

Responsibilities

Build, launch, and QA campaigns, including creative tracking, catalog updates, audience implementation, and pixel/tag checks.
Oversee and optimize large-scale product feeds and their DPA ad campaigns through automated ad solutions.
Implement bid and budget optimizations to maximize performance within a fixed efficiency constraint.
Monitor real-time performance dashboards, flag anomalies, log fixes with the broader team, and share platform-level reporting summaries.
Maintain platform hygiene through UTMs, naming conventions, and block-lists, documenting every change for auditability.
Contribute to broader team improvements by logging lessons learned and proposing ways to increase efficiency and scalability.
Collaborate with cross-functional partners across product and engineering, data analytics, and strategic finance to shape the vision and roadmap for Etsy's display ads program.