Digital Marketing Specialist, Content

Sherwin-Williams•Cleveland, OH

About The Position

Sherwin-Williams Global Architectural Marketing is seeking a Digital Content Author Marketing Specialist with 3-4 years of professional digital marketing experience. This role will work within an eBusiness team to provide content development support for strategic digital content experiences and marketing initiatives. The goal is to improve Sherwin-Williams' brand presence and performance online, enhance customer experience, increase organic traffic, and support sales both online and in-store. The position contributes to enhancing the company's online brand presence and customer experience by overseeing content authoring, optimization, and publishing across key digital platforms. This involves partnering with content authors, cross-functional teams, and agency partners to drive efforts that improve organic traffic, enable sales, and ensure accurate, high-quality digital experiences. This role is ideal for a professional with 3-4 years of content authoring experience who is looking to oversee content authoring strategy across several digital properties within a business division.

Requirements

3 - 4 years of professional digital marketing experience.
3 – 4 years of content authoring experience.

Responsibilities

Provide content development support for strategic digital content experiences and marketing initiatives.
Improve Sherwin-Williams' brand presence and performance online.
Enhance customer experience online.
Improve organic traffic.
Support sales both online and in-store.
Oversee content authoring, optimization, and publishing across key digital platforms.
Drive efforts to improve organic traffic, enable sales, and ensure accurate, high-quality digital experiences through partnerships with content authors, cross-functional partners, and agency teams.