Digital Marketing Spec.

Guardian Credit Union • Prattville, AL

2d • Onsite

About The Position

The digital marketing specialist is responsible for the development and maintenance of Guardian's comprehensive digital marketing strategy. This role requires extensive experience and analytical skills in order to use digital performance data, market trends and research, and the holistic marketing goals of Guardian to develop, measure and optimize cross-channel digital strategies.

Requirements

• Two to Five years of similar or related experience, including time spent in preparatory positions.
• Strong proficiency in HTML, CSS, Google Suite, Social Media Advertising.
• Experience with digital marketing channels, tools and best practices.
• Strong creative, analytical, problem-solving and project management skills.
• A two-year college degree or completion of a specialized course of study at a business or trade school.

Nice To Haves

• Experience with agency and vendor relationships preferred.

Responsibilities

• Develop and maintain Guardian's cross-channel digital marketing strategy using digital performance data and market trends/research, and keeping in alignment with the overall goals of the marketing department and Guardian Credit Union's business objectives.
• Work with digital vendors to create, manage, and report on the deployment of cross-channel marketing content and campaigns. Track and analyze performance and report necessary adjustments to optimize results and meet goals. Develop, execute, track and optimize email marketing campaigns.
• Maintain the Guardian website and Connections Microsite to ensure compliance, content creation, and accuracy. Perform any necessary creative changes to coincide with marketing campaigns. Track and measure website analytics to identify user behavior trends and inform opportunities for continuous growth and optimization.
• Develops and maintains paid media strategies for various channels (Google Ads, Facebook, Instagram, YouTube, and other third-party ad sources), including targeting and budget recommendations, optimization based on KPIs, reporting on campaign metrics, and providing actionable recommendations for improving performance on an ongoing basis.
• Responsible for the credit union's social media and Google Pages/Listings presence, including content creation, posting and reporting. Consistently evaluating performance and adapting to trends. Review and report on social analytics regularly with suggestions on how to improve engagement and overall presence.
• Content creation, including graphics, photos, videos and a variety of internal/external communications to be compliant with brand standards.
• Proactively Respond to member emails, direct messages and comments in a timely manner, coordinating with the proper team members to help resolve the issues.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree