Digital Marketing Principal
About The Position
The Digital Marketing Principal, Reporting & Analytics will own the measurement framework and analytical insights that guide our marketing strategy. This role moves beyond standard reporting ("what happened") to deliver deep analysis ("why it happened, and what should we do next?"). You will be accountable for creating a holistic view of marketing performance across go-to-market launches, social media, Content Marketing, Integrated Marketing, and Internal Marketing programs. The ideal candidate will translate complex data from disparate sources into clear, actionable recommendations that optimize marketing performance, inform budget allocation, and drive business growth.
Requirements
- Master's Degree/equivalent experience in marketing, finance, computer science, engineering or related business discipline.
- Five (5) years experience in a digital marketing or digital product management environment or demonstrated knowledge gained through coursework or work experience in digital product management, and technology support.
- Strong ability to understand business and customer needs, customer/user experience management, product analysis and technology capabilities.
- Technical acumen.
- Strong collaboration, communications and analytical skills.
Nice To Haves
- Experience in marketing analytics, data science, or a related role, ideally within a B2B technology environment.
- Proven ability to translate complex datasets into actionable business insights and strategic recommendations.
- Strong proficiency with data analysis and visualization tools (e.g., Tableau, Google Looker Studio, Power BI).
- Deep understanding of digital marketing channels and metrics, including web analytics, social media engagement, lead generation funnels (MQLs), and content performance.
- Familiarity with marketing automation and CRM platforms (e.g., Marketo, Pardot, Salesforce).
- Experience with attribution modeling and measuring marketing ROI.
- Excellent communication and presentation skills, with the ability to convey complex analytical concepts to both technical and non-technical audiences.
- Strong cross-functional coordination skills, with experience partnering with diverse marketing teams.
- Self-directed and organized, with a track record of success in remote, fast-paced environments.
Responsibilities
- Develops strategic planning for market analysis, product analysis, product trends, revenue performance and customer experience management.
- Works in a leadership capacity with technology experts on digital product/technology development.
- Leads and contributes to development of product specifications, requirements and implementation.
- May participate in test planning measurement and other analytical functions.
- Provides support through demo instruction, tool development and functional demonstrations.
- Maintains expertise on products and technologies through training and research and uses that training to drive and/or implement best practices and foster continuous improvement.
- Perform other duties as assigned.
Benefits
- Relocation assistance may be available based upon business need.
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What This Job Offers
Job Type
Full-time
Career Level
Principal
