Digital Marketing Principal
About The Position
The Digital Marketing Principal, Go-To Market & Cross-Content Workflow is the operational backbone and launching force of the marketing team. This role oversees two critical mandates: Go-To-Market (GTM) Orchestration: Serving as the central driving and coordinating powerhouse behind all digital product and solution launches. You will align cross-functional efforts across product marketing, release communications, and content marketing to ensure flawless, synchronized market entries. Operations & Workflow Systems: Guide and mentor the team behind the systems, workflows, and operational infrastructure that enable the broader marketing team to execute at scale—managing content workflow coordination, contracts, microsite operations, marketing technology performance, and budget. Success in this role requires world-class cross-functional coordination and the ability to translate high-level strategic product launches into clear, executable operational workflows.
Requirements
- Strong ability to understand business and customer needs, customer/user experience management, product analysis and technology capabilities.
- Technical acumen.
- Strong collaboration, communications and analytical skills.
- Five (5) years experience in a digital marketing or digital product management environment or demonstrated knowledge gained through coursework or work experience in digital product management, and technology support.
Nice To Haves
- Experience in marketing operations, MarTech management, or content operations, ideally within a B2B technology environment.
- Familiarity with marketing automation and content platforms, such as Pardot, Marketo, Salesforce, and CMS or interactive content tools such as Brightspot, Ceros, Goldcast, and AEM.
- Experience leading marketing operations programs end-to-end, including workflow design, reporting, and budget ownership.
- Ability to lead and mentor, even without direct people-management responsibilities.
- Strong cross-functional coordination skills, with experience working across roles like content strategy, creative, demand generation, internal communications, and distribution functions.
- Experience managing project management and workflow tools (Monday.com or equivalent) at the team or organization level.
- Self-directed and organized, with a track record of success in remote, fast-paced environments.
Responsibilities
- Develops strategic planning for market analysis, product analysis, product trends, revenue performance and customer experience management.
- Works in a leadership capacity with technology experts on digital product/technology development.
- Leads and contributes to development of product specifications, requirements and implementation.
- May participate in test planning measurement and other analytical functions.
- Provides support through demo instruction, tool development and functional demonstrations.
- Maintains expertise on products and technologies through training and research and uses that training to drive and/or implement best practices and foster continuous improvement.
- Perform other duties as assigned.
Benefits
- For details on our comprehensive benefits, click here.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Principal
