Digital Marketing Performance Principal

Sunrun•Lehi, UT

3d•$131,796 - $175,728•Onsite

About The Position

The Digital Marketing Performance Principal is responsible for the strategic planning, execution, and optimization of our paid digital media portfolio. You are a data-driven marketer who thrives on the challenge of scaling customer acquisition while maintaining efficiency. You will oversee a multimillion dollar budget across Paid Search, Paid Social, and Display, ensuring that our top-of-funnel efforts translate into bottom-of-funnel installs. This role requires a Triage Mindset—the ability to identify underperforming campaigns instantly and pivot strategy to maximize ROI.

Requirements

12+ years in performance-based digital marketing, specifically managing large-scale budgets in a high-growth environment.
Expert-level mastery of Google Ads, Meta Ads Manager, and Salesforce/CRM.
Experience with Google Analytics 4 (GA4) and multi-touch attribution models.
A natural inclination for rapid-fire problem-solving and the ability to prioritize tasks based on their immediate impact on revenue.
Proficiency in using AI-assisted tools for data synthesis and program building. You should be comfortable using AI to build reports and find leaks in the funnel.
Exceptional ability to convey digital strategy to non-technical stakeholders, including Directors and VPs.

Responsibilities

Oversee the day-to-day performance of Paid Search (SEM), Paid Social (Meta/Google), and Display/Programmatic channels.
Dynamically shift budgets between channels and campaigns based on real-time performance to hit monthly acquisition targets.
Partner with Finance and Sales Operations to provide accurate lead and acquisition forecasts based on planned marketing spend.
Monitor performance from the initial click to the final install, ensuring a high-quality handoff to the Inside Sales team.
Lead a rigorous test-and-learn culture, constantly iterating on ad copy, creative assets, and landing page experiences to lower CPAs.
Leverage AI for audience modeling, predictive bidding, and automated creative testing to stay ahead of market shifts.
Translate complex digital metrics (CTR, CPC, ROAS) into business outcomes (Cost Per Signature, Cost Per Install) for executive leadership.
Ensure all digital advertising adheres to Sunrun’s brand guidelines and compliance policies.
Lead the brainstorming and conceptualization of high-converting ad formats (e.g., UGC, static, motion graphics, short-form video) tailored for Meta, TikTok, Google, and other paid channels.
Analyze performance metrics to identify why creative succeeds or fails, translating those insights into fresh, actionable creative hypotheses and briefs.
Keep a pulse on paid media trends, platform updates, and competitor strategies to continually inject fresh ideas into our creative mix.