Digital Marketing Manager
About The Position
The Digital Marketing Manager is responsible for executing and optimizing HomeSmart’s digital marketing channels to drive agent recruiting growth. This role owns day-to-day performance execution across paid channels, campaign deployment, landing page coordination, and reporting. Organic social distribution support is included; however, brand voice and content creation are owned by the Brand & Communications team. This is a hands-on, performance-oriented role for a marketer who thrives in both creative and analytical environments and understands how to turn brokerage pain points into compelling acquisition campaigns. Because together WE build a better Bamily. HomeSmart offers a bamily (Business Family) -first culture. We take pride in having created and maintained an environment where every employee, no matter what their tenure, role or department, can feel embraced, empowered and valued. We are growing with over 25,000 agents nationwide! Check us out online! homesmart.com equitableescrow.com minutemortgage.com
Requirements
- Bachelor’s degree in marketing, communications, or a related field preferred.
- 4–8 years of digital marketing experience with hands-on management of paid search and paid social campaigns.
- Proven experience optimizing conversion-focused campaigns and landing pages.
- Direct social media management experience (B2B preferred).
- Email marketing execution experience (HubSpot preferred).
- Experience working with external agencies.
- Strong analytical and reporting capabilities with the ability to interpret performance data and recommend optimizations.
- Ability to collaborate cross-functionally across brand, creative, and operations teams.
- Experience in real estate or SMB B2B marketing preferred.
Nice To Haves
- Familiarity with persona-based marketing strategies and SEO initiatives is a plus.
- Comfort working with short-form video in paid environments is a plus.
Responsibilities
- Executing and optimizing HomeSmart’s digital marketing channels to drive agent recruiting growth.
- Day-to-day performance execution across paid channels
- Campaign deployment
- Landing page coordination
- Reporting
- Organic social distribution support
Benefits
- salary depending on experience plus eligible for quarterly bonuses
- comprehensive benefits package (medical, dental, vision)
- 401k with company match
- PTO
- paid holidays
- pet insurance
- wellness initiatives
- Employee engagement events
- employee recognition and rewards
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What This Job Offers
Job Type
Full-time
Career Level
Manager
