Digital Marketing Manager

HomeSmart Services•Scottsdale, AZ

1d•Onsite

About The Position

The Digital Marketing Manager is responsible for executing and optimizing HomeSmart’s digital marketing channels to drive agent recruiting growth. This role owns day-to-day performance execution across paid channels, campaign deployment, landing page coordination, and reporting. Organic social distribution support is included; however, brand voice and content creation are owned by the Brand & Communications team. This is a hands-on, performance-oriented role for a marketer who thrives in both creative and analytical environments and understands how to turn brokerage pain points into compelling acquisition campaigns.

Requirements

Bachelor’s degree in marketing, communications, or a related field preferred.
4–8 years of digital marketing experience with hands-on management of paid search and paid social campaigns.
Proven experience optimizing conversion-focused campaigns and landing pages.
Direct social media management experience (B2B preferred).
Email marketing execution experience (HubSpot preferred).
Experience working with external agencies.
Strong analytical and reporting capabilities with the ability to interpret performance data and recommend optimizations.
Ability to collaborate cross-functionally across brand, creative, and operations teams.

Nice To Haves

Experience in real estate or SMB B2B marketing preferred.
Familiarity with persona-based marketing strategies and SEO initiatives is a plus.
Comfort working with short-form video in paid environments is a plus.

Responsibilities

Executing and optimizing HomeSmart’s digital marketing channels to drive agent recruiting growth.
Day-to-day performance execution across paid channels
Campaign deployment
Landing page coordination
Reporting
Organic social distribution support