Digital Marketing Manager (Montreal)

Comet AG•Montreal, QC

25d•$95,000 - $108,000•Hybrid

About The Position

For over 75 years, Comet has been driven by curiosity, leading to innovation and making it a prominent Swiss technology company. They develop and produce high-tech components and systems using X-ray and radio-frequency technology, contributing to safer, more efficient, and sustainable production, mobility, and communication. Dragonfly3D World is an all-in-one software solution for image processing, 3D visualization, AI-driven segmentation, and analysis, designed for researchers, engineers, and data analysts in fields like materials science, life sciences, industrial inspection, and engineering. This role is for the Industrial X-Ray Systems and Dragonfly 3D World division at the Montreal site.

Requirements

Bachelor of Science in digital marketing, computer science, or similar.
Practical experience with digital marketing projects implementation as well as with content management systems, Google Analytics, and project management software.
Sound understanding of SEO best practices and ability to implement effective strategies.
Excellent project management, interpersonal, and teambuilding skills.
Ability to effectively perform in a deadline-driven environment.
Insight to identify risks and problems and implement effective solutions.

Nice To Haves

Experience working with CRM systems, such as Salesforce, is advantageous but not required.

Responsibilities

Responsible for the digital presence of Comet, specifically for the two product brands Comet Yxlon and Dragonfly software.
Implement digital marketing strategies aligned with overall business goals.
Support the digital marketing lead in implementing global digital marketing projects.
Develop the publication calendar based on the digital strategy and creation/publication of SoMe articles (text + image).
Support in the improvement of all social media accounts for the brands Comet Yxlon and Dragonfly.
Plan and oversee content creation (blogs, whitepapers, case studies, videos), including coordinating with designers, copywriters, and external agencies.
Monitor, analysis and reporting of digital marketing KPIs.
Use SEO best practices and Google Analytics to analyze and evaluate user behavior and website performance, including regular analysis of keywords and key phrases to optimize our SEO and SEA activities.
Keep abreast of all developments in digital marketing.