Digital Marketing Manager

Vector Security•,

1d•Remote

About The Position

As a Digital Marketing Manager, you will be responsible for developing, implementing and managing digital marketing initiatives that align with overarching business goals of Vector Security. This person is responsible for attracting relevant consumers online with the goal of improving brand recognition, building trust, and ultimately driving purchase intent.

Requirements

Bachelor’s Degree in Marketing, Communications, or other relevant fields preferred with a minimum of four (4) years' experience.
Data Analyzation.
Project Management & Organization.
Paid and Organic Social Media Knowledge & Trends.
Understanding of Automation and Email Marketing.
Website User Experience and Customer Journey Knowledge.
Knowledge & experience in platforms such as WordPress (or similar CMS), Facebook Business Manager, Google Marketing Tools (Analytics, Ads, Data Studio, etc.), Basecamp (or similar PM tools), Social Media Management Software, Email Marketing & Automation Software (Salesforce, MS Dynamics, etc.).

Responsibilities

A key stakeholder that helps to make decisions with internal team & partner agency to focus on digital growth through organic search and paid media efforts.
Oversees CRM lead flow (DICE/Salesforce) & campaign configuration for all corporate websites under the Vector Security portfolio.
Collaborates with internal teams and Web Development partner to optimize user experiences across all corporate websites.
Manages the monthly reporting on the performance of digital marketing activities and compares the results against key performance indicators and historical data.
Manages company-wide social media presence & programs with intentions to grow an engaged following.