Digital Marketing Manager

Buzz Franchise Brands•Virginia Beach, VA

43d•Onsite

About The Position

Buzz Franchise Brands is seeking a forward-thinking, hands-on Digital Marketing Manager specializing in SEO, AEO, and website content for their British Swim School brand. British Swim School is a well-established swim instruction provider with over 450 locations. The Digital Marketing Manager will be responsible for enhancing the brand's online presence across search engines and digital platforms, focusing on attracting parents and swimmers seeking swim lessons and water safety information. This role involves a blend of strategy and execution, including shaping SEO and AEO strategies, optimizing website content, managing digital systems, and analyzing performance data to identify growth opportunities.

Requirements

Bachelor's degree in Marketing, Business, or a related field preferred.
3+ years of hands-on SEO experience.
Strong understanding of technical SEO, local SEO, keyword research, content optimization, and emerging AEO/AI search practices.
Experience with platforms such as SEMrush, Ahrefs, BrightLocal, GA4, Google Search Console, Yoast, and WordPress.
Strong analytical skills with the ability to derive insights, opportunities, and recommendations from data.
Strong communication skills, capable of explaining complex SEO/AEO concepts to non-technical audiences.
Ability to think strategically and execute tasks hands-on.
Highly organized, proactive, and able to manage multiple priorities in a fast-paced environment.
Collaborative mindset and ability to build strong relationships.
Must be able to work on-site daily in Virginia Beach, VA.

Nice To Haves

Multi-location, franchise, or agency experience is a strong plus.

Responsibilities

Develop and implement SEO & AEO strategies for the national website and franchise markets, covering technical SEO, local SEO, content optimization, and AEO.
Utilize data from GA4, Google Search Console, SEMrush, BrightLocal, and other platforms to identify opportunities, prioritize improvements, and link organic performance to business outcomes.
Educate and support franchise owners by translating complex SEO/AEO concepts into actionable insights.
Oversee and execute SEO and website operations, including new-location onboarding, analytics setup, website updates, local SEO reporting, roadmap maintenance, and coordination with stakeholders.
Lead the SEO-driven content strategy for blogs, landing pages, and website enhancements to answer user questions and reinforce brand expertise.
Stay updated on changes in search platforms (Google, AI) and identify opportunities to enhance brand authority and visibility.
Collaborate with brand, paid media, creative, and operations teams for cohesive execution.
Communicate performance and opportunities to leadership and share best practices across the organization.