Nordica - Digital Marketing Manager

Tecnica Group USA•West Lebanon, NH

44d•Hybrid

About The Position

Nordica is seeking a Digital Marketing Manager to lead its digital marketing and e-commerce presence in the United States. This role involves translating the NorAm Go-To-Market strategy into strong domestic execution across the digital landscape. The position reports to the Nordica North American Business Unit Director and is responsible for the campaign calendar, e-commerce and CRM platforms, and managing paid media, creative, and PR partnerships. This is a hands-on role for a marketing professional who desires ownership of the full digital toolkit, including CRM, e-commerce, paid media, creative, and PR, with the opportunity to shape the brand's presence for U.S. consumers. The role requires managing multiple workstreams, directing agency and vendor partners, and transforming strategy into campaigns and digital experiences.

Requirements

6+ years of marketing experience, including brand and campaign ownership, in the ski, outdoor or adjacent consumer industry.
Demonstrated e-commerce and digital ownership.
Hands-on experience with HubSpot or a comparable CRM platform.
Hands-on experience managing paid media campaigns across platforms such as Meta, Reddit, YouTube, Google Ads and programmatic buying.
Agency management across creative and PR.
Go-to-market strategy experience and comfort contributing to GTM planning in close partnership with senior leadership.
Strong personal execution capability across brand, digital and campaign work.
Comfortable operating with a small team and doing what’s needed to get the job done.
Budget ownership and ROI reporting experience.
Experience working with international brand teams and headquarters relationships.
Strong understanding of the alpine skiing community.
Advanced knowledge of MS Office software, with a strong command of MS Excel.
Advanced use of marketing automation programs and CRM tools.
Adobe Suite experience (Photoshop, Illustrator, InDesign).
Clear and persuasive written and verbal communicator; comfortable presenting to leadership, trade and agency audiences.
Strong self-management and a proactive communicator across a distributed team.
Comfortable moving between strategic brand work and hands-on digital execution.
Approachable and collaborative interpersonal style.

Nice To Haves

Active outdoor enthusiast preferred.

Responsibilities

Partner with the Business Unit Director and Trade & Community Manager to shape NorAm GTM strategy and the direction of agreed NorAm Hero Product Categories.
Develop integrated seasonal plans covering positioning, launch strategy, campaign architecture and ADV budget prioritization.
Partner with the International Marketing team to maintain brand consistency and secure and shape technical asset delivery that meets US needs.
Own the U.S. digital and D2C marketing strategy, aligning with the BUD and Sales Manager on consumer revenue growth plans and their relationship to the wholesale channel.
Lead CRM onboarding for North America, owning the data model, segmentation, and team adoption.
Manage the U.S. site in partnership with the international web team, the trade and consumer email program, and digital analytics and reporting.
Direct the Marketing Coordinator on the NuOrder B2B showroom (buildout, catalog management and digital assets), the marketing portal digital asset bank, and field CRM lead generation support.
Own the creative brief and approval chain for NorAm-originated work, including trade collateral such as catalogs and price lists, and direct Nordica’s creative agency.
Own paid media strategy and manage the buy in partnership with our external agency and media partners.
Serve as the U.S. lead supporting the SpA-managed social agency relationship, translating priorities into the content calendar.
Own the master PR agency relationship (contract, budget, overall scope and escalation) and align quarterly with the Trade & Community Manager on the freeski sourcing workstream within that contract.
Own English product copywriting, with scope direction from the International Marketing team and Product Manager.
Own the master campaign calendar, integrating athlete, trade and community content supplied by the Trade & Community Manager.
Own the US ADV budget and resource allocation; report to the Business Unit Director.
Monitor campaign and digital performance, ROI and market insight, and adjust plans accordingly.
Define the measurement approach for brand, digital and trade programs.
Collaborate with colleagues across the North American organization to keep other departments informed and share best practices.