Digital Marketing Manager
About The Position
The Digital Marketing Manager leads Midtown’s digital brand awareness and new member lead generation across multiple touchpoints including and not limited to email, SEO, paid media, and onsite content strategy. The marketing team is based in our HQ office in Chicago (3611 N Kedzie Ave.) and supports all club locations. The role is hybrid work-from-home and required to also come in the office in Chicago 2 days per week (Monday/Tuesday) The position is based in the Chicago area and will involve limited travel to Midtown club locations What You’ll Do: Lead Generation & Growth: critical support role driving lead generation for Midtown’s family of luxury athletic clubs located in the US & Canada, with strong focus on owned (email) and earned (SEO) channels. Email: own and execute Midtown’s email marketing campaigns; continuously test flows, segmentation, cadence and creative. Search/Answer Engine Visibility: lead and own Midtown’s organic visibility within Google and key AI answer engines (ChatGPT, Perplexity, Copilot, etc), owning SEO-focused onsite content and optimization roadmap. Website Content Management: oversee development and optimization of new pages (categories, blogs, FAQs) aimed at addressing key prospective member questions while expanding Midtown’s reach within the luxury fitness space. Conversion Rate Optimization (CRO): leverage analytics (GA4, heatmapping) to optimize landing pages, user funnels, and run tests aimed at improving lead conversion rate. Cross-Functional Project Leadership: partner with internal teams (RevOps, Club Leadership, Creative, IT, Sales) to identify, prioritize and execute new member acquisition initiatives.
Requirements
- 5 – 8 years of related experience, including 3+ years’ of direct hands-on experience in at least 3 of the following disciplines : SEO, email marketing, paid media management, web analytics (GA4), conversion rate optimization, and content strategy
- Bachelor's degree in relevant discipline
- High proficiency: in key digital marketing platforms and tools, the most critical of which are Google Analytics, Hubspot, Semrush, Google Ads, and Facebook Business Manager.
- in Excel data analysis and visualization leveraging AI-based tools to supercharge research and workflows
- Digital marketing agency experience preferred
- Fluency in French and/or Spanish a plus
- Hospitality-focused mindset
- Core values: win together, glass half-full, passionate about helping others, better than yesterday, kind
Nice To Haves
- Digital marketing agency experience preferred
- Fluency in French and/or Spanish a plus
- Hospitality-focused mindset
Responsibilities
- Lead Generation & Growth: critical support role driving lead generation for Midtown’s family of luxury athletic clubs located in the US & Canada, with strong focus on owned (email) and earned (SEO) channels.
- Email: own and execute Midtown’s email marketing campaigns; continuously test flows, segmentation, cadence and creative.
- Search/Answer Engine Visibility: lead and own Midtown’s organic visibility within Google and key AI answer engines (ChatGPT, Perplexity, Copilot, etc), owning SEO-focused onsite content and optimization roadmap.
- Website Content Management: oversee development and optimization of new pages (categories, blogs, FAQs) aimed at addressing key prospective member questions while expanding Midtown’s reach within the luxury fitness space.
- Conversion Rate Optimization (CRO): leverage analytics (GA4, heatmapping) to optimize landing pages, user funnels, and run tests aimed at improving lead conversion rate.
- Cross-Functional Project Leadership: partner with internal teams (RevOps, Club Leadership, Creative, IT, Sales) to identify, prioritize and execute new member acquisition initiatives.
Benefits
- Please refer to the link here for a copy of benefits and perks offered by Midtown for our full and part time associates.
- You may also visit: https://careers.midtown.com/about-us/benefits/
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
