Digital Marketing Manager

Q LLC•Dover, NH

5d•Onsite

About The Position

Q is seeking a Digital Marketing Manager to lead and execute our digital presence across email, web, and e-commerce channels. This role is responsible for driving direct-to-consumer revenue through lifecycle marketing, website optimization, and campaign execution. This is a hands-on role for someone who can take ownership of digital performance, execute with precision, and continuously improve results through data-driven decision making. The ideal candidate is both analytical and creative, with the ability to manage campaigns from concept through execution and optimization.

Requirements

3 to 5 years of experience in digital marketing, e-commerce, or lifecycle marketing
Hands-on experience with Klaviyo or similar email marketing platforms
Experience working within Adobe Commerce Magento or similar e-commerce platforms
Strong understanding of customer acquisition, retention, and conversion optimization
Proven ability to analyze data and translate insights into actionable strategies
Strong attention to detail and ability to execute independently

Nice To Haves

Background in photography, graphic design, or visual content creation is a plus
Experience in the firearms, outdoor, or consumer products industry is preferred but not required
Experience supporting paid media or integrated digital campaigns is a plus

Responsibilities

Own and execute the email marketing strategy using Klaviyo
Build and manage campaigns, automated flows, and audience segmentation
Develop lifecycle programs including welcome, abandoned cart, and retention strategies
Create and manage email content that drives engagement and revenue
Monitor performance and optimize key metrics including open rates, click-through rates, and conversions
Manage website content, messaging, and product pages
Work within Adobe Commerce Magento to support site performance, merchandising, and user experience
Coordinate with internal teams and external partners on site functionality and enhancements
Ensure website content aligns with product availability, campaign priorities, and brand voice
Continuously improve conversion rate and overall customer journey
Plan and execute digital campaigns tied to product launches, promotions, and brand initiatives
Partner with marketing, sales, and product teams to ensure alignment and execution
Own timelines, deliverables, and overall campaign performance across channels
Track and analyze performance across email, website, and e-commerce channels
Leverage data to drive decisions and improve return on investment
Implement A B testing across campaigns and site experiences
Provide reporting on performance, insights, and opportunities for improvement