Accendra Health Digital Marketing Manager

Owens & Minor•Somerset, NJ

About The Position

Accendra Health is seeking a strategic and hands-on Digital Marketing Manager to support digital marketing initiatives across Apria Healthcare and Byram Healthcare. This role is ideal for someone who enjoys both developing strategy and executing campaigns, including building emails, managing social media channels, publishing website content, creating landing pages, and supporting digital acquisition initiatives through messaging and content development. You will play a vital role in improving customer acquisition, engagement, conversion performance, and retention, while helping shape the future byramhealthcare.com and apria.com customer experiences. The anticipated salary range for this position is $95k - $115k annual. The actual compensation offered may vary based on job related factors such as experience, skills, education and location.

Requirements

Bachelor’s degree in Marketing, Communications, Digital Media, Journalism, Advertising, or related field.
5+ years of digital marketing experience.
Experience executing campaigns across email, social media, websites, and search channels.
Experience publishing website content using CMS platforms such as HubSpot, Sitecore, or equivalent.
Experience building and sending emails within ESP platforms such as HubSpot, Constant Contact, Salesforce Marketing Cloud, or equivalent.
Experience managing social media calendars and publishing content across multiple platforms such as Meta (Facebook & Instagram), LinkedIn, X, TikTok, and Reddit.
Experience working with video content, including editing short-form videos, adding captions, resizing formats, publishing to native social platforms, YouTube, and Vimeo, and collaborating with creative teams to support video production.
Strong understanding of AEO/SEO, content strategy, and conversion optimization using tools such as GA4, SEMrush, Ahrefs, or equivalent.
Maintain strong attention to detail when managing campaign timelines, content updates, and publishing schedules.
Experience using project management tools such as Monday.com.

Nice To Haves

Experience in healthcare or another highly regulated industry (insurance, financial services, pharmaceutical, medical device).
Familiarity with HIPAA privacy rules.
Experience supporting accessibility best practices (WCAG 2.1 AA).
Familiarity with AI-enabled marketing tools.
Familiarity with HTML and CSS, and experience working with design tools such as Adobe Creative Cloud, Figma, Canva, or equivalent.

Responsibilities

Manage digital marketing campaign calendars and timelines using Monday.com, working cross-functionally with teammates in the Digital Center of Excellence, marketing, product, analytics, compliance, and clinical teams to ensure alignment on messaging, channel placement, and performance goals.
Build and deploy email campaigns to drive engagement, retention, and revenue growth.
Manage social media strategy, content calendars, and publishing across platforms including LinkedIn, Meta (Facebook and Instagram), X, and potentially TikTok and Reddit.
Create and publish website banners, content updates, blog articles, landing pages, and other digital assets using HubSpot and Sitecore CMS platforms.
Coordinate, edit, and publish video content across social media, email, and website channels to support patient education and engagement.
Apply AEO/SEO best practices to improve discoverability across traditional and AI-driven search platforms.
Coordinate content development across multiple stakeholders and brands and ensure consistent messaging across email, social media, and website channels that aligns with brand standards, voice, and regulatory requirements.
Serve as a key contributor in shaping the new byramhealthcare.com and apria.com customer experiences through messaging, content strategy, and content organization that supports intuitive user journeys and conversion optimization.
Collaborate with UX, product, and development teams to improve content structure, usability, and conversion performance.
Monitor performance metrics across areas of responsibilities and help identify opportunities to improve engagement and conversion outcomes.