Digital Marketing Manager

Vetsource • Remote - OR PTZ, OR

5d • Remote

About The Position

The Digital Marketing Manager will partner closely with a team of Marketing Managers to bring campaigns to life across digital channels. This critical team player will also support marketing strategy through insights, reporting, and performance optimization, focusing on building and executing campaigns within marketing automation platforms such as Salesforce Marketing Cloud, while ensuring accurate tracking, reporting, and continuous optimization of results. This role will analyze campaign performance, customer behavior, and market trends to help drive more effective marketing decisions and improve ROI. This is a full-time, remote position.

Requirements

• Bachelor’s degree in marketing, business, communications, or related field.
• At least 6 years of experience in digital marketing, marketing automation, campaign execution and marketing analytics.
• Hands-on experience with marketing automation platforms, preferably Salesforce Marketing Cloud and HubSpot.
• Experience working collaboratively with cross-functional marketing teams.
• Proficiency in analytics tools (e.g., Google Analytics, Lookr, SFMC, Excel, SQL) and reporting dashboards.
• Proven track record of managing the end-to-end execution of high-volume, multi-channel campaigns while consistently meeting rigorous deadlines.

Nice To Haves

• Salesforce Marketing Cloud/HubSpot certifications.
• Familiarity with CRM systems and data integration.
• Proficient knowledge of SQL or data querying.

Responsibilities

• Partner with Marketing Managers to plan, build, and execute multi-channel digital campaigns aligned with business goals.
• Translate campaign briefs into actionable builds within marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot, etc.).
• Configure and deploy email campaigns, customer journeys, audience segmentation, and personalization strategies.
• Monitor campaign performance and deliver regular reporting on key metrics such as engagement, conversion, and ROI.
• Identify opportunities to streamline workflows and improve campaign execution processes.
• Analyze performance across digital marketing channels (paid media, email, SEO, social).
• Build and maintain dashboards and regular reports on KPIs (traffic, conversion rates, CAC, ROI).
• Translate complex data into clear, actionable insights.
• Ensure accuracy and integrity of marketing data.
• Support tracking implementation (UTMs, pixels, tagging).
• Evaluate campaign effectiveness and recommend improvements.
• Conduct A/B testing and interpret results.
• Identify trends and opportunities to increase engagement and conversions.
• Analyze customer segments, behaviors, and lifecycle trends.
• Support persona development and targeting strategies.
• Monitor competitor activity and market conditions.

Benefits

• Competitive pay and benefits including medical, vision, dental, and life insurance
• Employee Assistance Program
• Pet insurance and Virtual vet care
• PTO, Holidays, Floating Holidays, and Volunteer Day
• Retirement Savings Plan (401k/ RRSP) with employer matching program
• Paid parental leave
• Flexible scheduling and remote work where possible
• The opportunity to join one of our Associate Resource Groups, and fun company events!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level