Digital Marketing Manager

American Association of Critical Care Nurses • Aliso Viejo, CA

3h • $128,160 - $142,400

About The Position

The Digital Marketing Manager leads AACN’s digital marketing and marketing project management functions, overseeing teams responsible for digital channels, marketing technology, customer experience, and enterprise marketing operations. The role develops integrated digital strategies that support organizational priorities, optimize the customer journey, strengthen audience engagement, and ensure marketing initiatives are effectively planned, prioritized, and delivered.

The position leads and develops digital marketing and marketing project management teams; plans and optimizes website, email, and other digital-channel activity; and oversees the organization’s marketing technology ecosystem. It uses analytics, customer insights, and emerging technologies to improve marketing performance and works with marketing, IT, and business partners to deliver integrated campaigns and cohesive customer experiences. The role also ensures digital activities comply with brand standards, accessibility requirements, privacy regulations, and organizational governance.

The position is eligible for remote or hybrid on-site work from AACN’s national office in Aliso Viejo, California. Some travel may be required.

Requirements

• Bachelor’s degree in Marketing, Digital Marketing, Business Administration, Communications, Information Systems, or a related field, or an equivalent combination of education and experience.
• At least 7 years of progressively responsible experience in digital marketing, marketing technology, marketing operations, or a related field, including management experience with direct accountability for leading and developing marketing, digital, or project management professionals.
• Experience developing and executing integrated digital marketing plans and initiatives across web, email, marketing automation, and other digital channels.
• Experience leading marketing technology initiatives and collaborating with Information Technology to implement and optimize digital platforms.
• Experience managing complex marketing projects, improving operational processes, and using digital analytics and customer insights to inform decisions and drive continuous improvement.
• Demonstrated leadership skills, including coaching, developing, and managing high-performing digital marketing and marketing project management teams.
• Expertise in integrated digital marketing plans and initiatives across email, websites, marketing automation, and other digital channels.
• Strong understanding of website strategy, user experience, customer journey mapping, audience engagement, and conversion optimization.
• Experience leading and optimizing marketing technology platforms, CRM systems, marketing automation, digital analytics, and customer data strategies.
• Strong understanding of integrated marketing principles and the ability to align digital plans and channels with enterprise campaigns and business priorities.
• Expertise in marketing project management, including resource planning, prioritization, workflow management, and operational process improvement.
• Strong analytical skills and ability to interpret digital marketing metrics, customer insights, website analytics, and campaign performance.
• Excellent communication, collaboration, and relationship-building skills, with the ability to influence stakeholders and partner across leadership, IT, business teams, and cross-functional marketing functions.
• Strong business judgment, problem-solving, and change management skills, including the ability to lead teams through evolving priorities, technologies, and organizational initiatives.
• Commitment to continuous improvement and innovation, and to staying current on emerging digital marketing technologies, customer behaviors, industry trends, and best practices.

Nice To Haves

• Experience with Sitecore CMS.
• Experience with the Informz email marketing platform.

Responsibilities

• Translate established digital marketing priorities into plans and initiatives that support audience engagement, customer-journey optimization, and organizational and business objectives.
• Lead, coach, develop, and manage the performance of digital marketing and marketing project management teams, fostering collaborative, customer-focused, and high-performing cultures.
• Develop and implement digital marketing plans across email, web, marketing technology, and other digital channels in alignment with organizational priorities, marketing strategies, business objectives, and leadership direction.
• Oversee website and email marketing plans and execution to support audience engagement, business goals, and integrated marketing campaigns.
• Lead email marketing planning and scheduling, coordinating communications across business areas and aligning them with organizational messaging, customer needs, and campaign objectives.
• Evaluate and optimize the end-to-end customer journey across digital channels to improve user experience, engagement, conversion, retention, and customer satisfaction.
• Partner with marketing strategists, content strategists, social media, creative services, analytics, IT, and business stakeholders to support integrated campaigns and cohesive customer experiences.
• Collaborate with marketing leadership, Information Technology, and business leaders to maximize digital platform effectiveness, improve channel capabilities, and identify technology enhancements.
• Optimize the marketing technology ecosystem by identifying, evaluating, and implementing tools for customer engagement, marketing automation, audience segmentation, analytics, lead generation, and campaign effectiveness for B2B and B2C audiences.
• Develop and implement an integrated marketing technology approach supporting customer tracking, audience insights, campaign measurement, personalization, and organizational growth.
• Use digital marketing analytics, website data, campaign performance, customer insights, and emerging trends to evaluate effectiveness and recommend improvements.
• Ensure digital marketing activities comply with brand standards, accessibility requirements, privacy regulations, and organizational governance.
• Lead the marketing project management function to improve planning, resource management, collaboration, and execution across enterprise marketing initiatives.
• Ensure marketing initiatives are prioritized, resourced, tracked, and delivered on time, with visibility across organizational priorities.
• Oversee project management processes for enterprise communications and marketing initiatives, including email communications, eNews, Digital Bold Voices, social media, website updates, marketing campaigns, product launches, and other organizational projects.
• Foster inclusive, collaborative working relationships among project management, marketing team members, and business partners, promoting open communication and shared accountability.

Benefits

• Generous paid time off.
• Low-cost health plans for medical and mental health services.
• Dental insurance.
• Vision insurance.
• Company-paid life insurance.
• Company-paid short-term disability insurance.
• Retirement savings program with employer matching and an additional company contribution.
• Alternative and flexible work arrangements to support work/life balance.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager