Digital Marketing Manager

SAGA Diagnostics

7d

About The Position

We are seeking a Digital Marketing Manager to support SAGA’s digital strategy, driving awareness, engagement, and adoption of Pathlight™. This role helps drive digital presence end-to-end—from website optimization and social media to campaign development and analytics. The ideal candidate combines supporting the strategic vision with hands-on execution and thrives in a fast-paced, high-growth environment.

Requirements

• Bachelor’s degree in Marketing, Business Analytics, or related field (or equivalent experience).
• 5 years of experience in digital marketing, preferably in healthcare or life sciences.
• Strong analytical skills with ability to interpret complex data and advise on conversion performance.
• Proficiency in SEO, PPC, social media analytics, and marketing automation tools.
• Excellent communication, project management, and organizational skills.
• Self-motivated, able to work independently, and thrive in a fast-paced environment.
• Proven ability to plan and execute integrated digital campaigns with measurable business impact.

Responsibilities

• Support development and implement a comprehensive digital marketing roadmap aligned with growth objectives.
• Monitor industry trends and competitor activity to identify opportunities for differentiation.
• Manage omnichannel campaigns across paid, earned, and owned channels (SEO/SEM, email, LinkedIn, content syndication).
• Partner with commercial and medical teams to create targeted campaigns for physicians, patients, and advocacy groups.
• Manage SAGA’s social media presence and expand thought-leadership content (blogs, webinars, infographics, video).
• Ensure brand consistency across all digital platforms.
• Support creation and track KPIs, dashboards, and analytics to demonstrate campaign ROI and digital funnel performance.
• Manage website and optimize performance to drive traffic, engagement, and lead generation.
• Utilize marketing automation platforms (HubSpot, Marketo, Salesforce Marketing Cloud) and analytics tools (Google Analytics, SEO/SEM).
• Participate in CRM integration and content management systems.

Benefits

• Competitive Compensation and company wide benefits plan
• Opportunities for career advancement and professional development.
• A collaborative and innovative work environment dedicated to improving oncology outcomes.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 11-50 employees