Digital Marketing Manager - Global Health - ISM

Mount Sinai Health System•New York, NY

About The Position

The Digital Marketing Manager must have a strong understanding of the web and digital marketing strategies and tactics that drive customer acquisition. He/she must be able to own the development, implementation and execution of digital marketing efforts to promote the Mount Sinai Health System's services, enhance visibility, and increase patient appointments. This individual will work closely with internal stakeholders, external vendors, and cross-functional teams to create and execute data-driven campaigns that align with the Health System’s strategic goals and strengthening its reputation as preeminent in the areas of health care, medical education, and scientific research.

Requirements

BA/BS degree in Marketing, Digital Marketing or related field, or equivalent work experience required.
Seven plus years of demonstrated work experience in -advertising, marketing communications, or related field

Nice To Haves

Experience in health care marketing is a plus

Responsibilities

Work closely with other teams within the Digital Marketing (Search Engine Optimization, Data & Analytics, Content Management, Social Media) and larger Central Marketing team to provide 360-degree marketing and communication services for services areas.
Manage budget associated with digital marketing campaigns for assigned areas
Identify and communicate actionable insights from data and analytics to drive audience engagement
Provide insights and analysis on all campaign key performance indicators (KPIs) and performance metrics
Work with external agencies to execute campaigns, measure and report on effectiveness
Manage campaign performance reports and share results with leadership regularly
Edit and optimize website components (copy, page title/descriptions, and site architecture) to increase natural search engine rankings and drive strategic goals and messaging for priority service lines and departments.
Performs the overall day-to-day management of multiple projects to ensure that project objectives are achieved within time/cost/quality constraints.
Responsible for project documentation including project plans and status reports.
Build and maintain effective working relationships with departments throughout the Icahn School of Medicine at Mount Sinai and the Mount Sinai Health System.
Serve as the primary point-of-contact between the Digital and Social Media Department and priority service lines within the Mount Sinai Health System, providing strategic guidance and leading day-to-day project management and workflow.
Stay ahead of industry trends by maintaining a thorough understanding of marketing best practices, new tools, relevant industry benchmarks, and KPIs