Global Digital Marketing Specialist

Zinpro•Eden Prairie, MN

4h•Onsite

About The Position

The Global Digital Marketing Specialist is responsible for overseeing Zinpro’s marketing automation, analytics, agency oversight, and website content execution. This role partners closely with global and regional marketing teams to deliver high‑quality digital campaigns, actionable performance insights and continuous optimization. The position serves as a subject‑matter expert in marketing automation, digital analytics, and emerging practices such as Generative Engine Optimization (GEO).At Zinpro, advancing health and wellbeing for animals and people is at the heart of everything we do. A pioneer in performance trace minerals and innovative nutritional solutions, Zinpro partners with customers worldwide to unlock better animal performance through smarter, science‑led nutrition.Family‑owned and privately held, our steady growth is fueled by a world‑class team who manufactures high‑quality products marketed in more than 70 countries. As a global leader in animal nutrition, we're committed to developing more sustainable practices.Working at Zinpro means making a positive difference alongside bright, passionate people in a culture recognized as a Great Place to Work®. Employees gain broad experience in a growing organization known for its commitment to people, customers and our communities. Here, we value diverse perspectives as we build equitable and inclusive teams.Zinpro is proud to be an Equal Opportunity Employer and values an inclusive workplace

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field
4-6 years of experience in digital marketing with hands on responsibility for email marketing, marketing automation, website analytics, and campaign reporting
Experience using Salesforce Marketing Cloud or a comparable marketing automation platform
Strong working knowledge of Google Analytics (GA4) and digital performance measurement across web, email, paid media and social channels
Experience with setting up conversion tracking (Google Tag Manager, GA4 events, Meta Pixel, LinkedIn)
Self-directed and proven ability to manage multiple projects simultaneously while maintaining timelines, quality standards, and stakeholder expectations
Strong analytical skills with the ability to translate data into clear, actionable insights for non‑technical stakeholders
Excellent written and verbal communication skills and the ability to collaborate effectively across global and regional teams

Nice To Haves

Experience supporting global or multi‑regional marketing teams
Working knowledge of WordPress (CMS) and website QA processes
Familiarity with Generative Engine Optimization (GEO), SEO, or emerging AI driven search practices
Experience integrating reporting across platforms such as Google Analytics, Marketing Cloud, Bitly, and paid media tools
Familiar with AI tools such as Microsoft Copilot, Claude, AgentForce, etc. to help streamline digital marketing processes and outputs.
Salesforce certifications and digital marketing platform certifications (Google Analytics, Salesforce, etc.)

Responsibilities

Administer and execute global marketing automation and email initiatives using Salesforce Marketing Cloud, including intake of requests, deployment scheduling, quality assurance and performance reporting
Collaborate with global and regional marketing managers to deliver effective digital campaigns across email, landing pages, cloud pages, and website experiences
Perform quality assurance testing on digital media campaigns, landing pages, and website updates to ensure accuracy, functionality and brand consistency
Own and oversee Google Analytics, monitoring Zinpro website traffic, analyzing campaign performance, investigating anomalies and identifying optimization opportunities
Develop and deliver actionable digital performance reports and insights to Global and Regional Marketing teams, including monthly Global Marketing updates
Coordinate and partner with external digital agencies by reviewing analytics, aligning on performance metrics and recommending proactive optimizations
Support website content updates, and drive Generative Engine Optimization (GEO) initiatives by partnering with Web Services and the Global Content Manager to improve discoverability, performance, and user experience.
Stay current on AI search behavior, algorithm developments, and how people increasingly use AI engines to search for information