Digital Marketing Manager (SEM, SEO & Paid Media)

PostcardMania • Clearwater, FL

11d • Onsite

About The Position

PostcardMania, founded in 1998, is a marketing powerhouse focused on making small business marketing better, smarter, and more fun. As one of Tampa Bay's Top 100 Workplaces for 13 consecutive years, we are seeking a strategic, hands-on Digital Marketing Manager to join our internal marketing team. This role is dedicated to driving growth for our three in-house brands: PostcardMania, PCM Integrations, and Rocket Print & Mail. The position is not client-facing; instead, it involves building, optimizing, and scaling paid and organic search, as well as paid social programs to support the company's marketing objectives. The ideal candidate will enjoy owning performance from strategy to execution, engaging in aggressive testing, and utilizing data to inform decisions.

Requirements

• 3+ years of experience in SEM, SEO, and paid media management
• Proven success managing PPC and paid social campaigns with measurable results
• Strong understanding of SEO best practices, technical SEO, and content optimization
• Experience with tools such as Google Ads, Google Analytics, Search Console, Meta Ads Manager, and SEO platforms (SEMrush, Ahrefs, or similar)
• Analytical mindset with the ability to translate data into action
• Comfortable managing multiple brands simultaneously
• Self-starter who thrives in a fast-paced marketing environment

Nice To Haves

• Experience marketing B2B services or SaaS
• Familiarity with conversion rate optimization (CRO) and landing page testing
• Agency or in-house marketing experience (or both)

Responsibilities

• Own and manage Search Engine Marketing across our three internal brands
• Develop and execute SEO strategies to improve rankings, traffic, and conversion rates
• Plan, launch, and optimize PPC campaigns across Google Ads, Microsoft Ads, and related platforms
• Manage and scale paid social advertising across platforms such as Meta, TikTok, LinkedIn and others as needed
• Conduct keyword research, competitive analysis, and ongoing performance optimization
• Collaborate with internal teams (content, design, web, analytics) to align messaging and landing pages
• Monitor budgets, bids, and pacing to maximize ROI
• Track, analyze, and report on performance using analytics tools and dashboards
• Stay current on platform updates, algorithm changes, and best practices

Benefits

• On-the-job training
• Medical, Dental, Vision & Life Insurance
• 401K, Short- and Long-Term Disability, Accident & Critical Illness
• Paid Vacation time that increases with longevity
• 6 paid holidays (New Year's Day, Memorial Day, 4th of July, Labor Day, Thanksgiving and Christmas)
• Free yoga on-site twice a week
• Free monthly visits to a local Chiropractor

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed