Digital Marketing Manager

Delricht Research • New Orleans, LA

2d • Onsite

About The Position

DelRicht Research is hiring a Digital Marketing Strategy Leader to own, evolve, and scale our digital patient acquisition efforts as we continue to grow our national clinical research footprint. This role sits at the intersection of marketing strategy, campaign performance, and operational execution, partnering closely with our leadership teams to ensure our studies reach the right patients, in the right markets, at the right time.

Success in this role requires strong judgment, comfort managing significant media budgets, and the ability to translate performance data into clear recommendations that drive enrollment outcomes. As DelRicht continues to expand, this role will play a critical part in shaping how we leverage digital marketing to support study growth, geographic expansion, and long-term scalability.

Requirements

• 3+ years of digital marketing experience with demonstrated ownership of Meta Ads strategy and execution, including audience development, creative testing frameworks, and budget optimization.
• Proven experience managing and optimizing large-scale paid media budgets, including six- to seven-figure annual ad spend, with a strong focus on pacing, allocation, and ROI-driven decision-making.
• Strong command of performance marketing analytics and measurement, with hands-on experience using Google Ads, GA4, Google Tag Manager, Google Search Console, and Looker Studio to inform strategic decisions.
• Demonstrated success scaling lead generation programs while improving efficiency, including lowering cost per lead and improving downstream conversion quality—ideally within regulated or compliance-driven industries.
• Location Requirements: This is a full-time, on-site role based at our headquarters in the New Orleans area. Coming Q1 2026, our new headquarters will be brand-new, thoughtfully designed, and built to support collaboration, creativity, and growth as our organization continues to expand. We are seeking candidates who are excited to be part of an in-person team environment. Remote or hybrid arrangements are not available for this role.

Nice To Haves

• Experience designing and optimizing conversion-focused landing pages, with working knowledge of WordPress and tools such as Unbounce, Instapage, or Webflow, and an understanding of how page structure impacts acquisition performance.
• Highly analytical, test-and-learn mindset, comfortable conducting deep performance analyses, developing hypotheses, and rapidly pivoting strategy based on results.
• Exceptional organizational skills, with the ability to manage multiple concurrent campaigns, budgets, timelines, and priorities in a fast-moving environment.
• Clear, confident communicator who can collaborate cross-functionally with creative, operations, and leadership teams to align execution with broader business objectives.

Responsibilities

• Own and steward patient recruitment marketing strategy, overseeing $8M+ in annual media spend across digital channels to support active and upcoming clinical studies.
• Develop and execute full-funnel digital acquisition strategies on Meta (lead generation + traffic), aligning targeting, creative, and spend to study timelines, enrollment goals, and site readiness.
• Translate study protocols and geographic site activations into go-to-market launch plans, determining channel mix, pacing, and sequencing for optimal enrollment velocity.
• Lead performance optimization through data-driven insights, evaluating lead quality, cost per screened patient, and downstream conversion rates to continuously improve ROI.
• Partner with creative and operations teams to define testing roadmaps for messaging, formats (static, video, lead forms), and audience strategies—using results to inform scalable best practices.
• Anticipate and implement platform innovations and algorithm changes, ensuring recruitment strategies remain competitive as digital advertising technology evolves.
• Produce strategic performance reporting and executive recaps (weekly, monthly, quarterly), translating campaign data into clear insights, recommendations, and next-step actions for stakeholders.

Benefits

• Medical, Dental, Vision
• Generous Paid Time Off that builds throughout your career with the company
• No nights or weekends
• 401K (+ discretionary match/profit sharing)
• Exceptional quarterly bonus plan that clearly outlines your bonus potential per quarter and giving the team the visibility and control to maximize earnings by hitting team goals
• Voluntary travel to nationwide conferences to learn about new clinical studies (US based, all expenses paid - who doesn't like free travel?)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 11-50 employees