Digital Marketing Manager
About The Position
SpaceManager Closets is seeking a results-driven Digital Marketing Manager to build lead generation strategies that deliver measurable business growth. For over 25 years, SpaceManager Closets has been a trusted provider of custom closets, garages, home offices, pantries, and storage solutions in Houston. The company manufactures locally, installs with its own employees, and offers a lifetime transferable warranty. This role requires a hands-on marketing leader to own the inbound marketing strategy, including SEO, content marketing, paid search, website optimization, analytics, and lead generation. Reporting directly to the CEO, the Digital Marketing Manager will be instrumental in growing the brand, increasing qualified leads, and driving revenue. This is an operator role, not just a manager of agencies, requiring someone who enjoys creating content, analyzing data, optimizing campaigns, and improving marketing performance.
Requirements
- 6+ years of digital marketing experience
- Proven success in developing and executing Inbound Marketing strategies
- Strong expertise in SEO, Content Marketing, and Lead Generation
- Experience writing long-form, SEO-focused content
- Experience managing Google Ads (PPC) and Meta advertising
- Experience with Google Analytics, Google Search Console, and website analytics
- Experience with WordPress or another CMS
- Strong understanding of conversion rate optimization (CRO)
- Outstanding writing, editing, proofreading, and communication skills
- Experience using AI tools such as ChatGPT to improve productivity while maintaining original, high-quality content
Nice To Haves
- HubSpot CRM and Marketing Hub
- Marketing automation
- Local SEO
- Managing outside marketing agencies
- Video marketing strategy
- Experience marketing home improvement, remodeling, cabinetry, construction, manufacturing, or other B2C service businesses
Responsibilities
- Develop and execute an inbound marketing strategy that generates qualified leads.
- Research, write, edit, and publish three high-quality SEO-optimized articles each week.
- Perform keyword research and develop content strategies that improve search rankings.
- Optimize website content, landing pages, and calls-to-action for lead conversion.
- Grow organic website traffic through SEO best practices.
- Manage Google Ads (PPC) and Meta advertising agency partners to maximize ROI.
- Develop email marketing campaigns and lead nurturing strategies.
- Manage website updates using WordPress or a similar CMS.
- Identify opportunities to improve conversion rates and customer acquisition.
- Support Local SEO initiatives to increase visibility across the Houston market.
- Track KPIs using Google Analytics, Google Search Console, and reporting dashboards.
- Measure website traffic, lead generation, and conversion performance.
- Make data-driven recommendations that improve marketing ROI.
- Report marketing performance and business impact to executive leadership.
- Provide strategic direction to our in-house videographer.
- Partner with Sales and Leadership to support company growth.
- Ensure consistent branding and messaging across all digital channels.
- Work closely with showroom, design, manufacturing, and installation teams to create authentic marketing content.
Benefits
- Performance bonus opportunity
- Health Insurance (company contributes toward medical coverage)
- 401(k) with Safe Harbor match (up to 4%)
- Paid Time Off
- Paid Holidays
- Professional development opportunities
- Business casual office environment
- Flexible schedule (8:00 AM–5:00 PM)
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
