Digital Marketing Manager

Panago Pizza • Abbotsford, BC

28d • Hybrid

About The Position

The Digital Marketing Manager is responsible for leading Panago’s online marketing presence across owned and third-party digital channels. This role combines oversight of social media, email marketing, third-party delivery platforms, digital listings, e-gift cards, and loyalty/rewards initiatives to drive sales, customer engagement, and brand growth. This position serves as the department lead for Panago’s digital customer touchpoints and will play a key role in strengthening the brand’s online visibility, improving digital performance, and helping guide the selection and rollout of a future loyalty/rewards program. The role also oversees social media strategy and direction, with hands-on execution support from a Social Media Specialist and Content Creator.

Requirements

• 5–7 years of experience in digital marketing, social media, CRM/email, or e-commerce marketing, ideally in QSR, retail, franchise, or consumer brand environments.
• Experience managing multiple digital channels and external partners.
• Strong understanding of social media strategy, email marketing, digital customer journeys, and performance measurement.
• Experience working with third-party marketplaces, online listings, loyalty programs, or digital customer platforms is strongly preferred.
• Proven ability to manage projects and priorities across multiple stakeholders.
• Strong analytical mindset with the ability to translate data into decisions and action.
• Excellent written and verbal communication skills.
• Team leadership or people management experience is preferred.

Nice To Haves

• Strategic thinking with strong execution discipline
• Digital fluency across owned and third-party channels
• Strong project management and organization
• Data-driven decision making
• Leadership and coaching ability
• Collaborative, cross-functional mindset
• Brand judgment and attention to detail
• Comfortable in a fast-paced, evolving environment

Responsibilities

• Lead Panago’s digital marketing strategy across social media, email, third-party delivery, digital listings, e-gift cards, and loyalty-related initiatives.
• Develop annual and quarterly plans that align digital marketing priorities with brand and business goals.
• Identify opportunities to improve customer acquisition, retention, digital engagement, and channel performance.
• Represent the Marketing team in cross-functional discussions related to digital programs, tools, and customer experience initiatives.
• Own the social media strategy across Meta, TikTok, X, Reddit, and emerging platforms.
• Set direction for content pillars, campaign integration, audience growth, and community engagement.
• Oversee the Social Media Specialist and Content Creator in the planning, development, publishing, and optimization of social content.
• Ensure Panago’s social voice is consistent, on-brand, timely, and culturally relevant.
• Monitor trends, platform developments, and competitor activity to identify opportunities for Panago to participate and grow relevance.
• Oversee influencer and creator partnership strategy, including sourcing, briefing, approvals, and performance expectations.
• Manage paid social boosting budgets and review performance to improve reach, engagement, and efficiency.
• Own the email marketing program end-to-end, including campaign strategy, calendar planning, creative briefing, build oversight, QA, deployment, segmentation, and performance reporting.
• Develop and execute promotional calendars such as flash sales, app-exclusive offers, and retention campaigns.
• Monitor and optimize audience segmentation, list hygiene, and campaign performance.
• Partner with internal and external resources to continuously improve email effectiveness and customer communication.
• Manage relationships with third-party delivery partners including Uber Eats, DoorDash, Skip, Nuu Catering, and other relevant platforms.
• Lead pricing, promotional, product, and profitability analysis to inform channel strategy.
• Oversee marketplace performance, including sponsored listings, visibility, and promotional investment.
• Participate in partner meetings and manage communication and issue resolution.
• Represent Marketing in the evaluation, selection, and near-future rollout of a new loyalty/rewards program.
• Coordinate loyalty-related campaign planning, approvals, internal communication, and launch readiness.
• Support optimization of loyalty and retention programs through insights, reporting, and operational improvements.
• Oversee e-gift card program management, including promotions, functionality, and coordination with internal teams and vendors.
• Oversee and maintain brand presence across Panago.com, Google Business Profile, Apple Maps, Yelp, and other key digital listings platforms.
• Ensure store-level updates are accurate and timely, including hours, openings, closures, renovations, and special notices.
• Maintain consistency and accuracy across all digital listings and customer-facing information online.
• Track and report on KPIs across digital channels, including email performance, social engagement, audience growth, 3rd party performance, listing health, and outcomes.
• Translate data into actionable recommendations to improve channel performance and customer experience.
• Present regular updates, results, and recommendations to the Senior Director of Marketing and leadership team.
• Partner closely with Operations, IT, Finance, Training, and external agencies/vendors to ensure smooth execution of digital marketing initiatives.
• Collaborate across the Marketing team to integrate campaigns across channels and ensure digital execution supports broader business priorities.

Benefits

• Competitive salary and vacation benefits
• Comprehensive dental and extended health benefits
• Corporate support for paid community volunteering
• Learning opportunities, including support for training, self-development, and well-being
• Support for the work-life balance, including a flexible schedule
• A personal pizza allowance to share the pizza love with your friends and family

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 251-500 employees