Digital Marketing Manager

Shell•Houston, TX

2d•$122,000 - $182,000

About The Position

What’s the role Jiffy Lube International (JLI) is a leading quick lube retail brand and automotive aftermarket business with over 2000 service centers in the US. Jiffy Lube is proud to be a trusted Fast Oil Change Provider and continues to innovate the customer experience to help drive continued brand growth. JLI Marketing helps to drive strategic and competitive programs through a franchise chain of independently owned and operated franchisees. The Digital Marketing Manager role directly manages central programs and additionally consults franchisees on local digital marketing plans and solutions. The Digital Marketing Manager is responsible for developing, implementing and executing the brand’s digital experience, both inside and outside the store as well as behind the scenes. This role is a critical member of the Marketing Leadership Team, reporting to the Chief Marketing Officer of JLI and leads digital projects, strategy, deployment and measurement of key owned, paid and earned marketing solutions. The role is a critical liaison working across many key functions, including Brand/media, innovation, Customer Experience, IT, and marketing operations. The ideal candidate has extensive experience managing the digital ecosystem and innovation strategy for retail franchise businesses or automotive aftermarket brands. This role is pivotal in helping to drive the success of our marketing initiatives across multiple franchise locations and will be responsible for building and deploying digital marketing programs, digital paid media and constantly measuring and optimizing digital marketing programs. What you’ll be doing As digital extends into almost every facet of marketing, so does the Digital Marketing Manager. Key responsibilities include, but are not limited to:

Requirements

Must have legal authorization to work in the US on a full-time basis for anyone other than current employer
Bachelor’s degree in Marketing, Business, Communications, or a related field is required; Master’s degree is preferred
Minimum of 7 years of progressive marketing experience, with a strong emphasis on digital media, marketing technologies, and performance-driven campaigns
Familiarity with analytics platforms (Google or Adobe), CRM software (Salesforce), and digital advertising platforms (Google, YouTube, The Trade Desk, Meta, TikTok) is strongly preferred
Experience in utilizing first-party data and integrating with front-end web system
Demonstrated ability to interpret consumer behavior, leverage market research, and apply analytics to inform strategy
Highly self-motivated with the ability to work independently and manage multiple priorities in a fast-paced environment
Strong analytical skills to assess market trends, campaign performance, and digital KPIs.
Proven track record of delivering measurable results quickly and efficiently
Passion for exploring emerging digital trends and technologies to enhance marketing effectiveness and operational efficiency
Proven internal and external stakeholder management experience with ability to distill complex or technical concepts into clear, actionable insights for both internal stakeholders and franchisees

Nice To Haves

Prior experience in automotive service, retail operations, or franchise marketing is strongly preferred

Responsibilities

Leading the digital media planning process for the national advertising plan, including programmatic, paid media channels and premium digital sponsorships which may include tactics including paid search, online video, digital audio, display, social media, influencer marketing and other programs.
Managing and continually optimizing all websites, microsites and franchisee resource webpages including continually optimizing a consistent UX-UI experience across the digital platforms, both for consumers and franchisees
Owning the SEO & Paid Search strategy and execution – implement and monitor SEO strategies to improve organic visibility and rankings and manage paid search campaigns including keyword strategy, bid optimization and performance reporting.
Digital Media planning, Performance management, optimization and deployment of all performance media channels (Paid search, digital video etc.)
Digital analytics and reporting – track, analyze and report website statistics and paid media performance leveraging a range of digital KPIs across analytics platforms
Managing the development and execution of the social media strategy to help drive brand affinity and engagement
Partnering with the Brand and Communications team on creative development specific to digital platforms
Utilizing digital trends and insights to influence the digital innovation roadmap with management responsibilities across relevant innovation projects
Driving digital competency and proficiency across the JLI organization and solutions to support the franchisee network
Demonstrating ongoing measurement and tangible returns across all digital initiatives

Benefits

For regular full-time or regular part-time employees of the Company (participating companies as listed in the Summary Plan Description), insurance coverage options include medical, dental, vision coverage, life Insurance, Business Travel Accident Insurance, and Occupational Accidental Death Benefit programs.
Employees also participate in a company pension plan and a 401(k) plan.
Paid leave includes up to 6 weeks of paid vacation time, up to 11 paid holidays, and parental leave offering 16 weeks of paid leave for birthing parents, and 8 weeks of paid leave for non-birthing parents.
Additionally, employees are eligible for short-term disability leave for up to 26 weeks at 100% or 50% of base pay as well as Long-Term Disability insurance.
Shell also offers other compensation such financial reimbursement for adoption, wellness, education, and personal learning expenses, and some roles are eligible for discretionary long-term incentives.
For interns, eligible benefits include medical, dental, and vision coverage, life insurance, Business Travel Accident Insurance, and Occupational Accidental Death Benefit programs; participation in a 401(k) plan; and paid leave for up to 11 paid holidays.
Additional information on Shell’s US benefit programs can be found at https://www.shell.us/careers/about-careers-at-shell/rewards-and-benefits.html .
Benefit from flexible working hours, and the possibility of remote/mobile working.
Take advantage of paid parental leave, including for non-birthing parents.
Gain access to a wide range of training and development programmes.