Digital Marketing Manager (Fort Lauderdale, FL - US)

World Travel Holdings Inc•Fort Lauderdale, FL

11d•$80,000 - $95,000•Hybrid

About The Position

World Travel Holdings is seeking a Digital Marketing Manager to lead people, digital strategy and lead-generation programs across our recruitment and consumer marketing efforts. This role will develop and coach team members while owning the strategy for our websites, paid search, paid and organic social, SEO/AEO, webinars and CRM-enabled lead nurturing. The manager will translate business goals into actionable plans, partnering with third-party partners who execute paid media, search optimization, and CRM workflows and automations. This is a hybrid role based in our Fort Lauderdale office.

Requirements

Bachelor's degree in marketing, communications or related field required.
At least 5 years of marketing experience, including experience managing and developing people.
Expertise in demand generation, lead nurturing and conversion optimization.
Demonstrated ability to lead strategy for paid search, paid social and SEO.
Experience directing agencies or third-party partners, translating business goals into clear strategies.
Strong knowledge of Google analytics, website strategy, landing-page optimization, and lead generation.
Working knowledge of CRM-based lead management (HubSpot a plus), including segmentation, workflows, automations and nurture programs; able to lead strategy even when implementation is handled by a partner.
Experience building monthly reporting and translating data.
Proficiency in Microsoft Office, Google Workspace, and presentation skills.
Excellent written and verbal communication skills, with strong attention to detail, and proofreading.
Strong organizational and project-management skills, with the ability to manage competing priorities and perform effectively under tight deadlines.
Ability to work a hybrid schedule to the Fort Lauderdale, FL office. (2 days in office, 3 days at home)
Ability to travel for work (a few times a year) could be domestically or internationally.

Nice To Haves

Familiarity with AEO is strongly preferred.
Experience with an email marketing or marketing automation platform is a plus.
Knowledge of the cruise, travel or franchise industry is a plus.

Responsibilities

Lead, coach and develop direct reports through clear expectations, ongoing feedback, thoughtful delegation and development, leveraging a project management system to track progress.
Own recruitment marketing strategy and campaign planning to attract qualified prospective franchise owners and advance them through the lead funnel.
Lead website strategy for recruitment and consumer sites, including user journeys, content, landing pages, conversion-rate optimization, lead capture and ongoing performance.
Drive strategy, priorities, and performance goals for paid search, paid and organic social and SEO/AEO; manage and hold third-party execution partners accountable for results.
Own lead-generation, lead-management and nurturing strategy from initial inquiry through conversion, ensuring a cohesive prospect experience.
Lead CRM, lead management strategy including segmentation, workflows, automations and nurture journeys; provide strategic direction to the third-party partner responsible for implementation.
Produce monthly lead reporting and analysis, including lead volume, source and campaign, conversion rates, velocity, social media; identify trends and recommend actions to improve performance.
Develop and lead the webinar strategy to generate and nurture leads; partner with subject-matter experts on content, presentation readiness, follow-up and performance measurement.
Maintain tracking for websites, webinars and marketing support activity, ensuring reliable data.
Collaborate with the in-house creative team to develop assets, landing pages, and messaging.
Support our network of travel agency franchise owners by presenting training and answering questions.
Manage day-to-day marketing priorities, projects, agency relationships and other duties as assigned.