Digital Marketing Manager, NextGen Label

Warner Music Group • New York, NY

3d • Onsite

About The Position

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future. Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans. Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises. WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences. Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent. Your role: Our team is focused on hyper-efficient operations and rapid scaling. We are seeking a scrappy, self-starting Digital Marketing Manager (DMM) who is not just an expert in digital activation but also a tech-forward thinker obsessed with automation and efficiency. This role is a hybrid of strategy, execution, and content creation, with a mandate to minimize administrative overhead through innovative technological solutions.

Requirements

• 3+ years of experience in digital marketing, preferably within the music, entertainment, or fast-paced startup space.
• Proven ability to run successful paid media campaigns and manage significant budgets.
• Proficiency in a creative suite (e.g., Adobe Rush, Premiere, CapCut, or similar mobile/desktop tools) for rapid content editing and resizing.
• Demonstrated experience or strong interest in using no-code/low-code tools or scripting for process automation.
• Deep understanding of the current creator economy and platform-specific content trends (e.g., TikTok, Instagram Reels, YouTube Shorts).
• A self-motivated, "get-it-done" attitude with a high degree of ownership and curiosity.

Nice To Haves

• An interest in music.

Responsibilities

• Campaign Strategy & Activation: Develop, execute, and manage innovative digital marketing campaigns across all key platforms (e.g., Meta, TikTok, Google, DSPs) to drive streams, views, and artist engagement.
• Performance Marketing: Manage and optimize paid media budgets end-to-end, utilizing data analytics to maximize ROI and lower acquisition costs for each release.
• Rapid Asset Creation: Act as an in-house creative resource. Quickly generate compelling digital assets, cut-downs, and adaptations from base content specifically optimized for various platform ad units and organic posts.
• Creator Economy Management: Identify, onboard, and manage influencer/creator campaigns, ensuring authentic integration and measurable results.
• Automation & Efficiency Driver: Crucially, identify and implement tools and scripts (e.g., Zapier integrations, simple Python scripts, advanced platform features) to automate repetitive administrative tasks related to reporting, asset trafficking, budget tracking, and campaign setup, freeing up time for strategic work.
• Reporting & Analytics: Provide succinct, actionable performance reports, translating complex data into clear insights for the label head.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed