Digital Marketing Manager

Continental Properties • Menomonee Falls, WI

3d • Hybrid

About The Position

Continental Properties is looking for a Digital Marketing Manager to join their Marketing team at their Home Office in Menomonee Falls, WI. For over 45 years, Continental Properties has been building communities that enhance people's lives. As a fully integrated developer, owner, and operator, they shape the resident experience from the ground up. This role offers the opportunity to influence brand positioning, go-to-market strategy, and how residents discover their next home. The Digital Marketing Manager will lead digital marketing and website strategy across Continental's nationwide portfolio of apartment communities, driving renter demand. They will guide the development and execution of campaigns across search, social, and paid media, overseeing a team of four Marketing Specialists and digital agency partnerships. The role also involves owning the website roadmap, driving a high-converting, user-friendly experience. Working closely with Operations, CX, Data, and cross-functional partners, the manager will have visibility into how their strategies translate into real leasing results. This is a high-impact role with room to grow as the company expands its portfolio and continues reinventing its brand offerings. The Digital Marketing Manager reports to the Marketing Director. The company is embracing a hybrid working environment, allowing for both in-office and remote work.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Analytics, or a related field required, or equivalent professional experience.
• 5-7+ years of experience in digital marketing, performance marketing, or marketing strategy roles
• 2-3+ years of people management experience, including coaching, development, and performance management of direct reports.
• Google Analytics 4 (GA4), Google Ads, Meta Ads Manager, Google Search Console, SEO (SEMrush, Ahrefs, or similar)
• Familiar with AI-driven search and discovery tools impacting AEO/GEO
• Working knowledge of CMS platforms (HubSpot, Sitecore, WordPress) to support website updates and content management.

Nice To Haves

• Experience with Adobe Creative Suite, Google Tag Manager (GTM) and Power BI Dashboard Creation is a plus but not required.

Responsibilities

• Build and refine frameworks and strategies for paid digital campaigns (search, social, email, internet listing sites – such as Zillow & Apartments.com) that the team executes across the portfolio to drive qualified leads, tours, and leases
• Monitor portfolio performance against KPIs and targets; review community-level results to identify opportunities, diagnose underperformance, and recommend adjustments to targeting, creative, spend, or channel mix
• Identify, evaluate, and oversee external vendors and agencies to extend team capabilities and support digital marketing objectives
• Own the website roadmap and partner with external vendors to prioritize enhancements and optimizations that support a high-converting, user-friendly experience
• Drive SEO, GEO (Generative Engine Optimization) strategy, and AEO (Answer Engine Optimization), leveraging internal team and external partners, to improve visibility across traditional search and emerging AI-driven discovery platforms; set goals for rankings and organic visibility and measure progress against them.
• Lead and develop a team of Marketing Specialists – setting clear performance expectations, helping prioritize work, and building digital marketing and data fluency to drive customer demand

Benefits

• Career Growth: tools, training, and opportunities for a meaningful career with long-term growth potential.
• Learning & Development: paid professional memberships, certifications, and tuition reimbursement.
• Mental Health & Wellness: comprehensive mental health support including 8-free counseling sessions per year and access to additional wellness resources.
• Balance: generous vacation time, 9-paid holidays, and half-days on Fridays during designated months.
• Community & Connection: informal gatherings, lunches, community and company events, volunteer opportunities, and a vibrant social culture.
• Culture of Belonging: The Continental IDEA (Inclusion, Diversity, Equity, & Allies) commitment, You Belong Here Initiative and Business Resource Groups.
• Performance Incentives: Building Above and Beyond (BAAB) incentive program that rewards team members annually based on company goals and achievements.
• Industry-Leading Benefits: Medical, Dental, and Vision Plans, flexible spending accounts, 401(k) with company match, and company-paid life and disability insurance.
• Family Support: 6-weeks paid parental leave and family-forming & fertility resources (up to 12-weeks leave for birth mothers).

What This Job Offers

• Job Type: Full-time
• Career Level: Manager