Digital Marketing Manager - Paid Social, Programmatic & Creative

TD Bank•Mount Laurel, NJ

7d•Onsite

About The Position

The US Digital Marketing and Martech Transformation team is on a mission to accelerate marketing performance through best-in-class strategy, execution, and innovation across digital channels. As part of the Digital Growth Marketing team, you will join a Center of Excellence for Paid Social, Display, and Paid Digital Creative. This is one of several cross-functional centers of excellence responsible for delivering profitable growth across the US Bank, servicing Deposits, Lending & Credit Cards, and Commercial Banking. Our COE of subject matter experts leads strategy and execution for Paid Social and Display, supported by our media agency of record. We also oversee Paid Digital Creative Strategy to turn platform and industry insights into performant ads alongside our creative agency. You will collaborate across cross-functional teams and agencies, actively problem solve, and adapt quickly to changing business demands. A successful candidate in this role will have a proven track record of scaling quality conversion outcomes using Paid Social and Programmatic campaigns, with significant experience across Meta, LinkedIn, & Programmatic Performance Marketing. You are comfortable executing hands-on-keyboard in Meta Ads, and up to date on the latest paid social best practices. You have optimized paid social and programmatic channels to improve ROI. You understand the role that creative effectiveness plays in digital marketing performance. You lead paid media experiments and build measurement plans to demonstrate business impact. You have experience analyzing campaign, audience and creative results to inform business strategies. You craft compelling, insights-based presentations for senior business leaders. You are excited by the ever-evolving future of digital marketing. You have a strong point of view, and a drive to leave things better than you found them. As a natural innovator and digital native, you will develop refreshing digital marketing strategies and execute comprehensive Paid Social & Display plans to scale profitable growth. The Digital Marketing Manager is a marketing subject matter expert that manages complex and/or high-risk projects, plans, and campaigns within the digital, social, and content marketing space. This role is primarily responsible for complex and/or high-risk internal and external consulting and advisory services for businesses or functions within own portfolio, as well as supporting capability development within the marketing space.

Requirements

Undergraduate degree and/or relevant professional certifications, designations, or equivalent required.
7+ years relevant experience.
Proficient knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and product/customer markets.
Knowledge of current and emerging competitor and market trends.
Knowledge of risk management environment, standards and regulations.
Ability to manage a budget and work within the constraints of that budget.
Ability to lead, plan, implement and evaluate program/project activities to ensure completion of initiatives.
Ability to exercise sound judgement in making decisions.
Ability to communicate effectively in both oral and written form.
Ability to work collaboratively and build relationships.
Skill in using computer applications including MS Office.
Ability to analyze, organize and prioritize work while meeting multiple deadlines.
Ability to work successfully as a member of a team and independently.
Ability to handle confidential information with discretion.
Proven track record of scaling quality conversion outcomes using Paid Social and Programmatic campaigns.
Significant experience across Meta, LinkedIn, & Programmatic Performance Marketing.
Comfortable executing hands-on-keyboard in Meta Ads.
Up to date on the latest paid social best practices.
Optimized paid social and programmatic channels to improve ROI.
Understand the role that creative effectiveness plays in digital marketing performance.
Experience analyzing campaign, audience and creative results to inform business strategies.
Craft compelling, insights-based presentations for senior business leaders.
Strong point of view, and a drive to leave things better than you found them.
7+ years of full-funnel campaign & budget management on Paid Social and Display.
Channel remit: Meta (60% of role), LinkedIn, Display/Native DSPs (35%), Podcasts, digital video and other paid social channel experience a plus (~5%).
Significant digital performance marketing subject matter expertise.
Understanding of creative best practices for paid digital ads, comfortable leading creative feedback to designers and cross-functional teams.
Experience managing media agencies to execute performance campaigns.
Strong ability to demonstrate impact of digital campaigns on ROI, using incrementality testing and business analytics to deepen insight beyond platform metrics.
Comfort building tagging plans for new Floodlights or Meta CAPI / Pixel events.
Commitment to ongoing L&D for subject matter expertise.
Staying up to date on channel best practices, refining strategy based on insights, and streamlining go-to-market approach across Paid Social and Display as a member of the COE.
Data-driven measurement and decision-making skills to inform roadmap, campaign execution and optimization of best-in-class digital marketing.
Comfortable presenting marketing reports and campaign plans to business stakeholders on a regular basis.
Ability to work through legal/compliance approvals for marketing collateral.
Contributes to team development of skills and capabilities through mentorship of others, by sharing knowledge and experiences and leveraging best practices.
Leads, motivates and develops relationships with internal and external business partners/stakeholders to develop productive working relationships.
Contributes to a fair, positive and equitable environment that supports a diverse workforce.

Nice To Haves

In lieu of an undergraduate degree and 7+ years of relevant experience, TD will consider those with a Bachelors degree and 5+ years of relevant experience.
Financial Services digital advertising experience preferred; B2B marketing a plus.

Responsibilities

Manages complex and/or high-risk projects, plans, and campaigns within the digital, social, and content marketing space.
Primarily responsible for complex and/or high-risk internal and external consulting and advisory services for businesses or functions within own portfolio.
Supports capability development within the marketing space.
Leads paid media experiments and builds measurement plans to demonstrate business impact.
Analyzes campaign, audience and creative results to inform business strategies.
Crafts compelling, insights-based presentations for senior business leaders.
Develops digital marketing strategies and executes comprehensive Paid Social & Display plans to scale profitable growth.
Works closely with relevant stakeholders (internal and external) to define and develop, including marketing, business lines, channels, and/or vendors, specifically working towards improving the Bank's omni-channel customer experience.
Identifies gaps, pain points, business needs/priorities, and future areas of growth.
May act as a support to the performance marketing team in annual planning processes/procedures.
May also support the roadmap development, build, execution, and improvement of crucial, best-in-class automation/marketing ecosystem technologies.
Adheres to enterprise frameworks or methodologies that relate to activities for our business area.
Ensures respective programs/policies/practices are well managed, meet business needs, comply with internal and external requirements, and align with business priorities.
Consistently exercises discretion in managing correspondence, information and all matters of confidentiality; escalates issues where appropriate.
Ensures business operations follow applicable internal and external requirements (e.g., financial controls, segregation of duties, transaction approvals and physical control of assets).
Participates in cross-functional/enterprise/initiatives as a subject matter expert helping to identify risk/provide guidance for complex situations.
Conducts internal and external research projects; supports the development/delivery of presentations/communications to management or broader audience.
Conducts meaningful analysis at the functional or enterprise level using results to draw conclusions, make recommendations, assess the effectiveness of programs/policies/practices.
Monitors service, productivity and assesses efficiency levels within own function and implements continuous process/performance improvements where opportunities exist.
Leads/facilitates and/or implements actions/remediation plans to address performance/risk/governance issues.
Actively manages relationships within and across various business lines, corporate and/or control functions and ensures alignment with enterprise and/or regulatory requirements.
Keeps abreast of emerging issues, trends, and evolving regulatory requirements and assesses potential impacts.
Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite.
Participates fully as a member of the team, supports a positive work environment that promotes service to the business, quality, innovation and teamwork and ensures timely communication of issues/points of interest.
Provides thought leadership and/or industry knowledge for own area of expertise in own area and participates in knowledge transfer within the team and business unit.
Keeps current on emerging trends/developments and grows knowledge of the business, related tools and techniques.
Participates in personal performance management and development activities, including cross training within own team.
Keeps others informed and up-to-date about the status/progress of projects and/or all relevant or useful information related to day-to-day activities.
Contributes to team development of skills and capabilities through mentorship of others, by sharing knowledge and experiences and leveraging best practices.
Leads, motivates and develops relationships with internal and external business partners/stakeholders to develop productive working relationships.
Contributes to a fair, positive and equitable environment that supports a diverse workforce.
Acts as a brand ambassador for your business area/function and the bank, both internally and/or externally.

Benefits

Base salary and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan)
Health and well-being benefits
Savings and retirement programs
Paid time off (including Vacation PTO, Flex PTO, and Holiday PTO)
Banking benefits and discounts
Career development
Reward and recognition
Regular development conversations
Training programs
Competitive benefits plan
Online learning platform
Variety of mentoring programs