Digital Marketing Manager

Iron Orchid Designs•Folsom, CA

5d•$35 - $40•Remote

About The Position

A fantastic opportunity for a REMOTE position with room to grow. Iron Orchid Designs (IOD) is seeking a highly organized, creative, and execution-focused Digital Marketing Manager to coordinate and implement our digital marketing pipelines across platforms. The Digital Marketing Manager works closely with the Marketing Director, who oversees brand strategy and overall digital presence. This position ensures campaigns, launches, and content move efficiently from strategy to execution. A key component of this role is in-house copywriting. The Digital Marketing Manager will write email campaigns, product launch messaging, social captions, blog copy, and YouTube descriptions, ensuring our brand voice remains relational, service-oriented, and community-driven. The ideal candidate is comfortable utilizing AI tools to enhance efficiency while maintaining an authentic, human-centered tone. Do you have a strong creative eye? Can you select compelling photo assets, ensure visual consistency, and curate content that aligns with our brand aesthetic in the DIY, craft, and home décor space? This role offers the opportunity for expanded strategic responsibility over time, with the potential to grow into a senior marketing leadership position based on performance and company growth. Company profile: Iron Orchid Designs (IOD), is driven by the passion of two sisters to inspire and empower people and embrace their creative identity. We believe that every individual possesses the innate ability to create, regardless of their perceived talent or skill. Through our innovative tools and products, including transfers, moulds, stamps, and paint inlays, we aim to challenge the status quo in the creative industry. By prioritizing independently owned boutiques and fostering a close-knit community, we create a nurturing environment where beginners and advanced creators feel welcomed, loved, and supported. Our thoughtfully crafted designs transcend time, ensuring that your creations embody a designer quality that will be cherished and admired for generations. IOD leads and serves an international family of independent retailers (aka Stockists) with the philosophy of a heart of humility and a desire to make a difference for the better in the lives of others. The IOD sisters believe everyone is uniquely created and aim to inspire, empower, and encourage. We are a woman-founded company with a supportive and flexible environment.

Requirements

Minimum 3 years of experience in digital marketing
Demonstrated copywriting experience
Experience writing email campaigns and promotional content
Strong organizational skills and experience managing workflows in project management tools (Monday.com preferred)
Experience executing multi-channel campaigns
Working knowledge of YouTube publishing and optimization, or willingness to learn
Experience with Klaviyo or a similar platform
Proficiency in Canva
Strong visual sensibility and creative judgment
Ability to work independently in a fast-paced remote environment

Nice To Haves

Experience in craft, DIY, interior design, home décor, styling, or related creative industries
Experience supporting product launches
Familiarity with Pinterest strategy, YouTube strategy, and Shopify

Responsibilities

Campaign & Pipeline Execution
Execute marketing strategies developed by the Marketing Director
Manage marketing calendars, campaign timelines, and launch pipelines within Monday.com
Ensure all campaigns and deliverables move efficiently from planning to execution
Coordinate cross-channel launch implementation across email, social media (Instagram, Facebook, Pinterest), blog, YouTube, and paid advertising
Copywriting & Messaging
Write and manage in-house marketing copy, including:
Email campaigns (Klaviyo)
Product launch messaging
Social media captions
Blog posts
YouTube titles and descriptions
Maintain a consistent, relational brand voice across all platforms
Leverage AI tools (such as ChatGPT or similar platforms) to support drafting and workflow efficiency while preserving authenticity and brand tone
Content & Creative Coordination
Coordinate contractors, videographers, editors, designers, and internal contributors to ensure high-quality, on-brand content
Oversee video publishing workflows for YouTube and social platforms, including basic SEO optimization and asset management
Manage blog publishing schedules and campaign alignment
Coordinate asset collection, deadlines, and scheduling for content submitted by the IOD Artisan Team and Influencers
Select and curate compelling photo assets that align with the brand aesthetic in the DIY, craft, and home décor space
Utilize Canva to create brand-consistent marketing materials