Digital Marketing Manager (Telehealth)

Resourceful Talent Group•Miami, FL

1d•$100 - $125

About The Position

A fast-growing digital health platform is seeking an experienced, results-driven Digital Marketing Manager with telehealth experience. The company provides access to personalized weight loss, sexual health, and healthy aging treatments through licensed U.S. clinicians and modern care services. The role owns high-impact paid media campaigns, shapes growth strategies, and contributes to building an in-house marketing function. The focus is on profitable customer acquisition, campaign performance, and sustainable growth across telehealth and digital healthcare products. The position is initially remote and is expected to move to an in-office arrangement in Miami, Florida. Compensation is $100,000–$125,000 plus performance-based bonuses.

Requirements

Proven experience in performance marketing and paid customer acquisition.
Hands-on expertise in Meta Ads Manager and Google Ads, including campaign creation, optimization, audience targeting, and budget management.
Demonstrated success acquiring customers at profitable CAC levels and scaling paid campaigns while maintaining strong ROAS.
Understanding of healthcare advertising regulations, platform compliance requirements, and restrictions related to prescription medications.
Strong analytical skills and experience evaluating campaign performance, customer acquisition economics, conversion metrics, and advertising ROI.
Proven experience developing and scaling digital marketing campaigns within telehealth or digital healthcare, with an understanding of industry-specific acquisition strategies and challenges.

Nice To Haves

Experience in telehealth, digital health, online pharmacy, or prescription healthcare services.

Responsibilities

Develop, launch, manage, and optimize paid digital advertising campaigns across Meta and Google Ads, with opportunities to explore Reddit, Bing, and Snapchat.
Drive profitable customer acquisition across telehealth and digital healthcare products, focusing on conversion optimization, cost efficiency, and sustainable growth.
Monitor and improve Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), conversion rates, and campaign profitability.
Develop and execute campaign testing and optimization strategies, adjusting audience targeting, creative assets, messaging, and budget allocations.
Ensure advertising campaigns and creative assets comply with Meta, Google, and applicable healthcare advertising policies.
Collaborate with internal stakeholders, advertising agencies, and creative partners to identify effective strategies, scale successful campaigns, and grow revenue.