Digital Marketing Manager

Slide•Westport, CT

About The Position

Slide is a modern, security-first Business Continuity & Disaster Recovery (BCDR) company built exclusively for Managed Service Providers. The Digital Marketing Manager owns the strategy, development, and daily execution of Slide’s digital marketing engine. The role drives top-of-funnel demand, amplifies event peaks, maintains momentum between tradeshows, and moves prospects from first touch to booked demo across email, social, web, and paid channels. Slide’s digital foundation is early, giving the person in this role an opportunity to shape its digital vision. The role works cross-functionally with Events & Community, Product, RevOps, Sales, and agency partners. The ideal candidate is data-driven, able to move between strategy and execution, and comfortable taking ownership in a fast-paced environment.

Requirements

  • At least 5 years of professional digital marketing experience.
  • Proven track record in B2B environments.
  • Proven ability to independently build and launch multi-channel campaigns from start to finish.
  • Experience using data, funnel metrics, and database hygiene to drive business insights.
  • Experience updating website landing pages and conversion paths using a CMS.
  • Strong copywriting skills and ability to write clear, direct marketing content.
  • Uses modern AI tools daily as a force multiplier and understands where they add leverage and where they do not.
  • Self-motivated, with a high bias for action and comfort building in a fast-paced environment.

Nice To Haves

  • SaaS, Channel, or MSP experience preferred.
  • Hands-on experience with HubSpot Marketing Hub is strongly preferred.
  • SEO and AEO experience.
  • Experience in the cybersecurity space.

Responsibilities

  • Own prospect journeys that move leads from first touch to booked demo.
  • Run multi-channel campaigns across email, landing pages, and social for product launches, events, and competitive pushes.
  • Maintain database cleanliness, manage workflows, and build leadership reports on lead source, funnel performance, and cost per demo.
  • Build and launch campaign landing pages and optimize conversion paths with development partners.
  • Manage ongoing website updates in the CMS, including case studies, success stories, on-page SEO, and metadata; involve development partners when needed.
  • Own event and webinar promotion, registration, and follow-up.
  • Manage the organic LinkedIn calendar and amplify content that performs.

Benefits

  • Comprehensive health, dental, and vision coverage.
  • Generous paid time off and holiday schedule.
  • 401(k) retirement plan.
  • Training and professional growth opportunities.
  • Opportunity to do meaningful work in a dynamic, creative environment with like-minded individuals.
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