Digital Marketing Manager

Hudson Automotive Group • Nashville, TN

1d • Onsite

About The Position

A high-volume Hudson Automotive Group dealership in the Nashville, Tennessee market is seeking a Digital Marketing Manager to own and execute performance marketing across Google, Meta (Facebook/Instagram), TikTok, SEO, and lead attribution. This role is for a hands-on operator — not a coordinator. You will work directly with dealership leadership and the internal marketing team to drive measurable results: traffic, leads, appointments, and sold units. If you're an experienced Digital Marketing Manager professional looking to join a top-performing operation, it’s time to shift your career into gear with Hudson Automotive Group! Job Title: Digital Marketing Manager (Automotive) – High Volume Import Dealership (Nashville) Location: Nashville, TN (On-site) Job Type: Full-time, 9 am- 6pm

Requirements

• 3+ years managing paid search and paid social budgets (high spend experience preferred)
• Strong Google Ads experience (Search + PMax)
• Strong Meta Ads experience (lead + traffic + retargeting)
• Working knowledge of GA4, Google Tag Manager, and attribution
• Ability to report performance in business outcomes (not vanity metrics)
• Comfortable working in a fast-paced dealership environment
• Automotive experience preferred (but not required for the right performer)

Responsibilities

• Own daily performance across Google Ads, Meta Ads, and TikTok
• Build, manage, and optimize paid search and paid social campaigns
• Control budget pacing, bid strategy, and campaign structure
• Manage Performance Max and inventory-based advertising strategies
• Oversee SEO strategy and coordinate execution with web/SEO partners
• Track and report results weekly and monthly (GA4, GSC, CRM, call tracking)
• Connect marketing performance to showroom traffic, appointments, and sold units
• Build dashboards that leadership can understand and trust
• Run creative testing plans (ads, landing pages, offers)
• Ensure accurate tracking: pixels, conversions, call tracking, UTMs
• Work closely with the sales team and leadership to support monthly volume goals

Benefits

• Competitive base salary + performance bonus tied to results
• Paid Time Off: Full-time employees can accrue up to 10 PTO days per year.
• Medical, Dental, Vision, and Life Insurance
• 401k program
• Employee discounts on vehicles & services

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed