Digital Marketing Manager

Four Seasons Hotels and Resorts•Brookside, DE

1d•Onsite

About The Position

The Dominican Republican based Digital Marketing Manager supports integrated digital strategies that elevate Tropicalia’s positioning, strengthen brand equity and drive measurable commercial impact. Reporting to the Director of PR and Marketing, this role leads social media, content, website, email, online reputation and performance marketing initiatives across paid, owned and earned channels.

Requirements

Bachelor’s degree in Marketing, Communications or a related field preferred.
Three to five years of social media and/or digital marketing experience, ideally within luxury hospitality, travel or lifestyle brands.
Strong knowledge of social media, content curation and management, performance marketing, customer acquisition and online reputation.
Excellent analytical, organizational and project management skills.
Strong written and verbal communication skills in English and Spanish.
Confident working across digital platforms, analytics tools and Microsoft Office applications.
Creative judgment, attention to detail and the ability to manage multiple priorities in a fast-paced environment.
Strong creative mindset with a passion for storytelling and luxury brand positioning.

Responsibilities

Support the annual integrated PR and marketing strategy aligned with commercial goals, Resort priorities and Four Seasons brand standards.
Support the creation and execution of the integrated marketing and communications calendar, including campaign plans, global brand initiatives, and on‑property activations and F&B promotions.
Manage the Resort’s presence across social media, website, app, booking channels and relevant review platforms.
Create, curate and publish engaging content that reflects luxury, authenticity and the character of the Dominican Republic.
Manage production and coordination of property photo and video shoots to support brand storytelling, always-on content needs, and campaign priorities; maintain the property’s image and video library and usage rights.
Create influencer and content creator programs (hosted stays, collaborations) to extend reach and engagement.
Build community engagement, manage online conversations and coordinate responses to guest feedback with Resort teams.
Develop briefs and optimize email, paid media and digital campaigns, managing creative trafficking, budgets, timelines and return on investment.
Track performance using analytics and reporting tools, translating insights into clear recommendations and action plans.
Collaborate with internal departments to support guest communications, promotional campaigns, and service recovery initiatives through digital channels.
Direct SEO in partnership with external agencies while ensuring digital content, booking platforms and online experiences are accurate, current and optimized.
Support public relations and special event efforts as needed, including press site visits in partnership with the Director of PR and Marketing.
Monitor competitor activity, luxury travel trends and emerging platforms to identify opportunities for innovation and growth.