Digital Marketing Manager
About The Position
The Digital Marketing Manager is the primary strategic engine for Merrithew’s global digital growth and Direct-to-Consumer (DTC) ecommerce channels. This role is responsible for architecting and implementing a high-velocity digital marketing plan that drives significant revenue across Merrithew’s web stores and digital properties. Moving beyond tactical data collection, this role focuses on strategic orchestration to optimize the customer journey, drive immediate ecommerce sales, and scale lead generation. As a high-level individual contributor, you will be accountable for the performance of the full digital funnel, from initial traffic acquisition to ecommerce and lead conversion.
Requirements
- 5–7+ years in a digital marketing role with a strong, proven focus on DTC and ecommerce growth, preferably within a global retail or wellness brand.
- Strong working knowledge of ecommerce platforms, GA4, and familiarity with marketing automation (e.g., Salesforce Marketing Cloud).
- Deep understanding of how to profitably grow an ecommerce business, manage promotions, and analyze multi-touch attribution.
- Exceptional presentation skills with the ability to translate complex data into strategic narratives.
- Expert at managing multiple high-priority tasks, vendors, and deadlines in a fast-paced environment.
Responsibilities
- Develop and own the 90-day rolling digital strategy for all business units (Equipment, Education, and Streaming), with a primary focus on profitably growing web store revenue.
- Collaborate with retail, commercial, and education stakeholders to develop, publish, and iterate the global ecommerce promotions calendar.
- Design integrated customer journeys that connect Merrithew’s diverse digital properties, ensuring a seamless flow from traffic acquisition to ecommerce checkout and lead capture.
- Act as the central project lead for digital campaigns, ensuring cross-functional initiatives move from concept to deployment at a high velocity.
- Translate business objectives into actionable campaign briefs for internal collaborators and external agencies.
- Proactively identify and resolve execution bottlenecks across creative, technical, or content workstreams to maintain momentum.
- Partner with the E-Commerce Specialists, Salesforce Marketing Cloud Administrator, and Revenue Operations to ensure cohesive site merchandising and data-driven targeting.
- Manage external performance marketing (SEO/SEM) vendors, holding them to strict standards for ROI, spend efficiency, and creative innovation.
- Own the monthly targets for DTC ecommerce revenue, Return on Ad Spend (ROAS), and Marketing Qualified Leads (MQLs).
- Monitor performance in real-time. Do not just report on misses—identify the "why" mid-month and implement tactical changes to secure the goal.
- Utilize GA4, SFMC analytics, and CRM data to provide clear storytelling on how digital investment translates to bottom-line growth.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
