Public Information Specialist

University of Washington•Seattle, WA

6h•Hybrid

About The Position

Meany Center for the Performing Arts has an outstanding opportunity for a Digital Marketing Manager to join their team. Reporting to the Director of Marketing and Communications, the Digital Marketing Manager is responsible for developing and executing digital marketing strategies to drive audience engagement, generate revenue, grow audiences and enhance brand visibility. This role oversees social media, website content, email marketing and multimedia content production to advance Meany Center’s programs and performances. Work takes place at Meany Hall for the Performing Arts, located on the UW Seattle campus. This position is eligible for telework two days a week.

Requirements

Bachelor’s degree in communications, marketing, digital media, journalism or related field.
Two years of experience in social media and digital marketing.
Experience with video production and social media tools and techniques.
Strong writing skills for social media and digital platforms.
Basic knowledge of HTML and CSS.
Ability to work some evenings and weekends based on event schedules.

Nice To Haves

Experience in sales and promotions.
Knowledge of and interest in the performing arts.
Experience creating and optimizing email campaigns.
Familiarity with CRM databases; Tessitura experience preferred.
Awareness of emerging digital marketing trends.

Responsibilities

Build, test, deploy and measure the effectiveness of promotional and customer service email campaigns.
Manage and grow email lists, including list creation from the Tessitura CRM.
Ensure email content aligns with brand standards and supports audience engagement and revenue goals.
Develop and implement audience engagement, brand awareness and promotional campaigns.
Serve as lead content creator and moderator for Meany Center social media channels; write and edit content for target audiences and oversee community management.
Create and oversee the production of video, photography, interactive and graphic content for digital platforms.
Provide editorial oversight for content planning and review; maintain content calendars and asset archives.
Serve as editorial lead to maintain and update website content.
Work with ArtsUW Ticket Office and web developers to test and optimize ticketing pathways and site functionality.
Analyze and report on website and campaign performance.
Develop strategy, budget, and content for digital advertising campaigns.
Monitor, analyze, and optimize campaign performance.
Oversee the Digital Marketing Coordinator on project assignments.
Participate in weekly marketing and cross-departmental planning meetings.
Process and reconcile invoices for managed projects.