Digital Marketing Manager

Brandeis University•Waltham, MA

77d

About The Position

Brandeis University's Office of Marketing Communications is seeking a Digital Marketing Manager to lead strategy, management, and optimization of digital advertising campaigns across Google Ads, Meta platforms (Facebook and Instagram), TikTok and other emerging digital platforms. This role offers the opportunity to shape Brandeis' in-house digital marketing efforts, driving strategy, optimization and vendor management across key channels to advance enrollment, engagement and institutional goals. The Digital Marketing Manager will oversee both in-house campaigns and external digital marketing vendors, ensuring all initiatives are data-driven, high-performing and aligned with broader marketing strategies. The ideal candidate will be future-oriented, eager to explore how AI and emerging tools can enhance digital marketing strategy, and comfortable adapting approaches to keep pace with rapid industry shifts. The role collaborates closely with the Director of Marketing Technology and Measurement, Director of Marketing, as well as internal marketing and enrollment teams, to deliver measurable results that support Brandeis' strategic priorities.

Requirements

Bachelor's degree in marketing, business, communications or a related field.
5-8 years of experience managing campaigns on Google Ads and Meta platforms.
Strong understanding of SEO principles and keyword research tools.
Proficiency with Google Analytics 4 and other relevant digital performance measurement tools.
Knowledge of advanced digital marketing strategies and emerging trends in higher education.
Experience with A/B testing and landing page optimization.
Excellent written, verbal, technical and interpersonal communication skills.

Nice To Haves

Google Ads Certification preferred.

Responsibilities

Lead the planning, execution and continuous optimization of paid advertising campaigns across Google, Meta, and other digital platforms to support recruitment, engagement and enrollment efforts.
Conduct detailed keyword research and audience segmentation to inform targeting strategies across platforms.
Work within team to develop compelling ad copy and visuals tailored to each platform and audience segment.
Monitor campaign performance, analyze results, and adjust strategies to improve key metrics such as impressions, click-through rates, conversion rates and cost efficiency.
Design and implement A/B tests to identify the most effective messaging, visuals and formats.
Manage campaign budgets efficiently and strategically.
Collaborate with internal teams to optimize landing pages, RFIs and other key entry points for user experience and conversion.
Provide regular performance reports and actionable insights to the Director of Marketing Technology and Measurement and relevant teams.
Oversee and manage relationships and contracts with external digital marketing vendors, ensuring deliverables meet performance, quality and budget expectations.
Coordinate with vendors to align campaigns with institutional goals and broader marketing strategies.
Work closely with internal marketing and enrollment teams to optimize vendor campaigns, monitor performance and ensure measurable results aligned with institutional priorities.