Digital Marketing Manager
About The Position
Continental Properties is seeking a Digital Marketing Manager to join their Marketing team at their Home Office in Menomonee Falls, WI. This role will lead digital marketing and website strategy across Continental's nationwide portfolio of apartment communities, driving renter demand. The manager will guide the development and execution of campaigns across search, social, and paid media, overseeing a team of four Marketing Specialists and digital agency partnerships. They will also own the website roadmap, driving a high-converting, user-friendly experience. This is a high-impact role with room to grow as the company expands its portfolio and continues reinventing its brand offerings. The Digital Marketing Manager reports to the Marketing Director. The company is embracing a hybrid working environment.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, Analytics, or a related field required, or equivalent professional experience.
- 5-7+ years of experience in digital marketing, performance marketing, or marketing strategy roles
- 2-3+ years of people management experience, including coaching, development, and performance management of direct reports.
- Google Analytics 4 (GA4)
- Google Ads
- Meta Ads Manager
- Google Search Console
- SEO (SEMrush, Ahrefs, or similar)
- Familiar with AI-driven search and discovery tools impacting AEO/GEO
- Working knowledge of CMS platforms (HubSpot, Sitecore, WordPress) to support website updates and content management.
Nice To Haves
- Experience with Adobe Creative Suite
- Google Tag Manager (GTM)
- Power BI Dashboard Creation
Responsibilities
- Build and refine frameworks and strategies for paid digital campaigns (search, social, email, internet listing sites – such as Zillow & Apartments.com) that the team executes across the portfolio to drive qualified leads, tours, and leases
- Monitor portfolio performance against KPIs and targets; review community-level results to identify opportunities, diagnose underperformance, and recommend adjustments to targeting, creative, spend, or channel mix
- Identify, evaluate, and oversee external vendors and agencies to extend team capabilities and support digital marketing objectives
- Own the website roadmap and partner with external vendors to prioritize enhancements and optimizations that support a high-converting, user-friendly experience
- Drive SEO, GEO (Generative Engine Optimization) strategy, and AEO (Answer Engine Optimization), leveraging internal team and external partners, to improve visibility across traditional search and emerging AI-driven discovery platforms; set goals for rankings and organic visibility and measure progress against them.
- Lead and develop a team of Marketing Specialists – setting clear performance expectations, helping prioritize work, and building digital marketing and data fluency to drive customer demand
Benefits
- Tools, training, and opportunities for a meaningful career with long-term growth potential
- Paid professional memberships, certifications, and tuition reimbursement
- Comprehensive mental health support including 8 free counseling sessions per year and access to additional wellness resources
- Generous vacation time
- 9 paid holidays
- Half-days on Fridays during designated months
- Informal gatherings, lunches, community and company events, volunteer opportunities, and a vibrant social culture
- Medical, Dental, and Vision Plans
- Flexible spending accounts
- 401(k) with company match
- Company-paid life and disability insurance
- 6-weeks paid parental leave
- Family-forming & fertility resources (up to 12-weeks leave for birth mothers)
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What This Job Offers
Job Type
Full-time
Career Level
Manager
