Digital Marketing Manager - Programmatic

The Trade Desk•New York, NY

11h

About The Position

The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. How? With a media buying platform that helps brands deliver a more insightful and relevant ad experience for consumers –– and sets a new standard for global reach, accuracy, and transparency. We are proud of the culture we have built. We value the unique experiences and perspectives that each person brings to The Trade Desk, and we are committed to fostering inclusive spaces where everyone can bring their authentic selves to work every day. So, if you are talented, driven, creative, and eager to join a dynamic, globally-connected team, then we want to talk! We are seeking a highly skilled Programmatic Trader with deep expertise in B2B advertising and hands-on mastery of The Trade Desk (TTD). In this role, you will design, activate, and optimize programmatic campaigns that drive measurable outcomes for complex B2B audiences. You will play a critical part in evolving our media strategy, partnering closely with Marketing, Analytics, Sales, and Product teams to deliver performance-focused growth. This is an ideal opportunity for someone who thrives at the intersection of data, creativity, and technology - and wants to shape best-in-class B2B programmatic experiences.

Requirements

5+ years hands-on experience in programmatic trading, ideally within B2B or enterprise-focused environments.
Deep knowledge of The Trade Desk, including campaign setup, optimization levers, bulk editing, data integrations, and troubleshooting.
Experience activating ABM campaigns and working with CRM or marketing automation systems (e.g., Salesforce, HubSpot, Marketo).
Strong analytical skills with the ability to translate complex data into insights and actionable recommendations.
Proficiency with pixel tracking, brand safety tools, verification vendors, and programmatic measurement (IAS, Moat, DV, etc.).
Understanding of DSP/SSP mechanics, auction dynamics, and identity solutions (UID2, cookies, cross-device, etc.).
Exposure to CTV, DOOH, Native, OLV, Display and Audio channels.
Experience within an ad tech company, digital agency, or SaaS environment.
Exceptional attention to detail, project management skills, and the ability to balance multiple priorities.
Knowledge of the B2B Data Ecosystem (both large players and new entrants)

Nice To Haves

Familiarity with other B2B software like DemandBase and SixthSense
Knowledge of SQL, GA4, or BI tools (Looker, Tableau) is a plus.

Responsibilities

Partner in developing full-funnel programmatic media strategies optimized for B2B buying cycles, including short-term ABM objectives and long consideration paths.
Translate business and marketing goals into effective campaign architectures within TTD (audience, placements, bidding, pacing, frequency, optimizations).
Own audience sizing and performance modeling.
Collaborate with cross-functional teams to align programmatic media with broader omnichannel initiatives (paid social, search, content syndication, etc.).
Build and manage campaigns end-to-end in The Trade Desk, including audience onboarding, custom bidding strategies, PMP/PG deals, and creative trafficking.
Leverage TTD tools (Koa, cross-device graph, Data Marketplace, CTV buying capabilities, etc.) to maximize efficiency and performance.
Optimize daily against KPIs such as pipeline contribution, ARR impact, CPL, CPCV, CPA, CVR, and account engagement metrics.
Troubleshoot delivery issues, pacing, bid anomalies, and pixel fires with speed and accuracy.
Act as programmatic innovation expert on team, keeping up to date on competitive DSP capabilities, new products in-market, and B2B tools
Push the limits of and troubleshoot TTD platform, representing best-in-class B2B execution
Use data-driven insights to inform optimizations, creative recommendations, and targeting enhancements.
Build dashboards and performance reports that clearly communicate outcomes to stakeholders (marketing, sales, leadership).
Analyze audience behavior, impression quality, path-to-conversion, and channel attribution to refine strategy.
Simplify complex performance insights to demonstrate how programmatic is driving both marketing and commercial growth goals.
Work closely with Sales and Client Services to align programmatic efforts to account-based strategies and named-account lists.
Partner with creative and campaign teams on messaging variations, ad formats, media testing frameworks, and personalization strategies.
Inspire and support Global programmatic teams by demonstrating NAMER-first innovation and performance.
Maintain strong relationships with platform reps, publishers, and data partners to bring forward innovations and betas.

Benefits

The Trade Desk also offers a competitive benefits package. Click here to learn more.
Plus, expected benefits for this role include comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents, retirement benefits such as a 401k plan and company match, short and long-term disability coverage, basic life insurance, well-being benefits, reimbursement for certain tuition expenses, parental leave, sick time of 1 hour per 30 hours worked, vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter, and around 13 paid holidays per year. Employees can also purchase The Trade Desk stock at a discount through The Trade Desk’s Employee Stock Purchase Plan.

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