Digital Marketing Manager, Paid Search

OneTrust•San Francisco, CA

2d•Hybrid

About The Position

OneTrust is seeking a Manager, Paid Search to join their Digital Marketing team. This role will be responsible for leading and scaling the global paid search program, driving strategy, execution, optimization, and performance reporting across regions. The ideal candidate will have deep expertise in search engine marketing, strong analytical rigor, and a proven ability to translate campaign insights into business impact. This individual will play a critical role in shaping how OneTrust reaches priority audiences through paid search and LLMs, partnering across teams to align media strategy with business goals, campaign priorities, and regional needs.

Requirements

Passionate about digital marketing and have a deep understanding of paid search platforms, campaign mechanics, and performance storytelling.
Strategic and hands-on, able to develop the vision for a global program while also managing the execution details that drive results.
Highly analytical and comfortable using data to make decisions, prioritize investments, and communicate recommendations to stakeholders.
Organized, detail-oriented, and able to manage multiple priorities and deadlines while operating within clear processes.
Collaborative partner who works effectively across functions, regions, and levels of the organization.
Comfortable learning new systems, testing new approaches, and adapting quickly in a fast-moving environment.

Responsibilities

Develop and execute OneTrust’s global SEM strategy across Google Ads, Microsoft Advertising, ChatGPT Ads, and other relevant emerging search and LLM ad platforms, aligning investment to pipeline, demand generation, and regional growth priorities.
Own budget allocation, pacing, forecasting, and in-market optimization to maximize efficiency, business impact, and scalable growth across regions.
Lead end-to-end paid search operations, including campaign architecture, keyword strategy, bidding approaches, audience targeting, ad copy direction, landing page alignment, launch execution, and ongoing performance management.
Drive performance improvements across bids, keywords, creatives, campaign structure, and conversion paths using a rigorous, data-driven optimization approach.
Build reporting frameworks and performance dashboards that translate campaign data into actionable insights and clear recommendations for marketing leadership and cross-functional stakeholders.
Lead testing and adoption of new search features, automation capabilities, and growth opportunities, including opportunities to improve performance through AI-enabled workflows and optimization techniques.
Partner closely with Global Campaigns, Brand, Field Marketing, Content Marketing, Web, Operations, Analytics, and external partners to ensure data integrity, measurement accuracy, and strong program execution.
Collaborate with creative and content teams to develop high-performing search messaging and conversion-oriented experiences tailored to audience intent and business objectives.
Monitor the competitive landscape, platform changes, and market dynamics to identify opportunities and share insights that strengthen campaign strategy and overall go-to-market performance.
Help define and improve tracking standards, attribution visibility, and operational processes that support better decision-making and long-term program scalability.