Digital Marketing Manager - Influencer, Social, PR & Experiential

Hollywood Branded•Redondo Beach, CA

1d•Hybrid

About The Position

Hollywood Branded is seeking a Digital Marketing Manager to lead influencer, social, PR, and experiential campaigns for clients. This role involves managing client relationships, developing and executing integrated marketing strategies, and overseeing campaign performance. Additionally, the manager will be responsible for growing Hollywood Branded's own digital presence, including its blog, podcast, online courses, and social media channels. The position requires a strategic thinker who can manage a team, contribute to new business development, and drive results across both client and agency initiatives.

Requirements

5+ years in influencer marketing, digital media, or integrated marketing, with meaningful time on the agency side managing external brand clients.
Proven direct influencer contract negotiation, including individual talent deals with rate negotiation and contract redlines.
Real client management experience where you have owned the relationship and been accountable for outcomes.
Working knowledge of earned and paid PR as part of an integrated campaign, including experience with media placement tools like Cision.
Experience with SEO and content strategy, including how pillar pages, keyword architecture, and blog content work together to drive traffic and leads.
Experience marketing a digital product, education program, or subscription.
Experience building and running paid social campaigns with measurable outcomes.
Experience concepting and executing experiential or event-driven campaigns.
Confidence presenting creative strategy and performance to senior brand decision-makers.
Ability to manage multiple clients and campaigns simultaneously.
Experience managing and developing junior team members.
Comfort with Monday.com, HubSpot, Cision, and Critical Mention as daily working tools.
Genuine Pop culture fluency!

Nice To Haves

TikTok Shop experience strongly preferred.
If you've only ever been the client, this role is not the right fit.
If you need a clearly defined lane, this role is not the right fit.

Responsibilities

Serve as primary account lead on influencer and digital campaigns, owning the client relationship, strategy, and results.
Lead influencer programs end-to-end: direct talent sourcing, outreach, individual contract negotiation, redlines, briefing, content approvals, and performance tracking.
Drive TikTok Shop strategy and execution: creator collaborations, product seeding, content optimization, and results reporting.
Oversee paid social campaigns including boosted posts, whitelisting, custom audience targeting, and cross-platform ad strategy.
Own campaign budgets: pacing, allocation, ROI tracking, and client-facing financial reporting.
Manage and develop internal team members, ensuring accountability for their output.
Lead and oversee PR outreach as an integrated part of every campaign, understanding PR tools and outreach methods.
Work with the team using Cision and Critical Mention to build media lists, monitor coverage, and track results.
Activate the full paid PR program suite, including guaranteed placements, syndicated news, gift guides, and various media programs.
Understand how to pitch story angles to journalists and identify press value in campaign moments.
Oversee day-to-day PR outreach execution while contributing to strategy and ensuring PR amplification is built into campaign plans.
Bring genuine creative thinking to develop activation concepts, influencer moments, PR hooks, and social content strategies simultaneously.
Develop experiential concepts for activations, events, creator experiences, and brand integrations.
Translate creative ideas into executable briefs and workbacks.
Partner with clients on ideation and strategy from the start.
Build and present campaign strategies, creative concepts, and performance recaps directly to clients.
Proactively bring new ideas to clients.
Contribute to new business pitches and proposals.
Serve as a strategic partner to clients.
Lead the development and ongoing optimization of pillar pages and blog content for organic search traffic and lead generation.
Oversee the team producing blog content, ensuring strategic alignment.
Identify content gaps and opportunities across the HB blog, podcast, and social channels.
Develop and execute a strategy to grow sales of Hollywood Branded's online courses.
Develop a strategy to grow Hollywood Branded's podcast audience and repurpose content.
Identify partnership, sponsorship, and cross-promotion opportunities for the podcast.
Actively book Stacy Jones (Founder and CEO) on external podcasts, panels, and speaking opportunities.
Build and manage paid social campaigns for Hollywood Branded, driving outcomes like course sales and lead generation.
Lead the strategy for Hollywood Branded's own social media channels.
Identify influencer and creator partnership opportunities for HB's profile.

Benefits

Transparent salary schedule.
Growth is tied to demonstrated capability, not negotiation.
Compensation ladder is clear, consistent, and shared with the full team.
Salary reviewed at end of 4-month probationary period based on demonstrated performance.
Hybrid schedule in Redondo Beach, CA: 4 days in-office during probation, 3 days thereafter.
Flexible PTO after probationary period with sick time available from day one.
Medical, Dental, and Vision insurance allowance, eligible after 2 full calendar months.
401(k) with up to 3% match after one year of employment.
Monthly stipend for phone, internet, and streaming services.
Annual profit-sharing bonus tied to agency performance.
Annual team retreat.
Career development and educational support through our LearnWorlds platform.
11 paid holidays plus additional days at agency discretion.