Manager, Social & Influencer Marketing

Maesa•New York, NY

8h•$95,000 - $100,000•Hybrid

About The Position

Maesa is seeking a strategic and hands-on Manager of Social & Influencer Marketing to lead the development and execution of their social media presence and influencer partnerships. This role involves creative storytelling, performance marketing, and relationship management to enhance brand awareness, engagement, and revenue. The position requires owning social channels end-to-end and building/scaling an influencer program for measurable impact. The ideal candidate is a creative thinker, data-driven operator, and culture-savvy marketer.

Requirements

4–7+ years of experience in social media, influencer marketing, or digital marketing
Proven track record of growing social channels and executing successful influencer campaigns
Deep understanding of major social platforms and emerging trends
Strong network of creators or experience building influencer programs
Experience with social analytics and influencer tools (e.g., Dash Hudson, CreatorIQ)
Excellent communication, negotiation, and project management skills
Ability to balance creativity with data-driven decision-making

Nice To Haves

Demonstrated expertise in video production

Responsibilities

Assist Senior Director in comprehensive social media strategy aligned with brand and business goals
Own content planning, editorial calendar, and publishing across key platforms (e.g., Instagram, TikTok, Facebook)
Experience managing paid social media, including boosting content and executing campaigns on platforms such as TikTok and Instagram
Partner with creative teams to develop high-performing, platform-native content, with demonstrated expertise in video production required.
Monitor trends, conversations, and cultural moments to keep the brand relevant and timely
Manage community engagement, including comments, DMs, and brand voice consistency
Build and scale an influencer strategy across paid, earned, and owned channels
Identify, vet, and manage relationships with creators aligned to brand values and target audience
Negotiate contracts, deliverables, and compensation structures
Lead campaign execution from briefing to reporting
Track and optimize influencer performance (reach, engagement, conversions, EMV)
Define KPIs and report on social and influencer performance
Use data to optimize campaigns, content, and channel strategy
Provide regular insights and recommendations to leadership
Partner with brand, product marketing, PR, and creative teams to ensure cohesive messaging
Support product launches, campaigns, and key business initiatives through social and influencer activations
Manage external agencies or freelancers as needed