Digital Marketing Lead

Mine & Yours • Vancouver, BC

2d

About The Position

Mine & Yours is a leading luxury resale company in Canada, focusing on buying and selling authentic pre-owned luxury goods. They aim to create a fashion community that values luxury, quality, and sustainability by extending the life of luxury items. The company is looking for a highly organized, analytical, and performance-driven Digital Marketing Lead to oversee paid media, email marketing, digital reporting, and ecommerce marketing initiatives. This role requires a blend of strategy and execution, with a focus on digital growth and scaling a fast-paced luxury ecommerce brand.

Requirements

• 3–5+ years experience in digital marketing, performance marketing, ecommerce marketing, or CRM
• Strong understanding of Meta Ads Manager, Google Ads, Google Analytics, and Klaviyo
• Proven experience managing and optimizing paid media campaigns focused on ROAS and conversion
• Strong analytical mindset with experience building reports and interpreting performance data
• Highly organized with strong project management and communication skills
• Comfortable working in a fast-paced, entrepreneurial environment

Nice To Haves

• Passion for fashion, luxury, ecommerce, or resale is considered a strong asset

Responsibilities

• Lead digital marketing initiatives across paid media, email marketing, and ecommerce campaigns to support company growth targets.
• Oversee day-to-day execution of digital campaigns, ensuring timelines, deliverables, and cross-functional dependencies are managed effectively.
• Ensure brand consistency and alignment across all digital customer touchpoints.
• Collaborate closely with Buying, Ecommerce, Retail, and Creative teams to align storytelling across launches, promotions, and key campaigns.
• Support campaign planning and digital go-to-market execution across ecommerce and retail initiatives.
• Manage and optimize paid digital campaigns across Meta, Google, and emerging platforms.
• Partner with internal and external teams on ad trafficking, reporting, creative testing, and weekly optimizations.
• Monitor and report on ROAS, CPA, conversion rate, and customer acquisition performance.
• Support budget pacing and campaign allocation to maximize efficiency and profitability.
• Identify opportunities for growth through audience segmentation, retargeting strategies, and creative testing.
• Lead Klaviyo email marketing operations including campaign planning, segmentation, automated flows, A/B testing, and reporting.
• Build and maintain email marketing calendars aligned with launches, promotions, and seasonal campaigns.
• Develop strategies focused on customer retention, repeat purchase behavior, and lifecycle marketing.
• Continuously optimize email performance through testing, reporting, and customer insights.
• Maintain weekly and monthly reporting dashboards across paid media, email, and ecommerce performance.
• Analyze campaign and customer data to identify trends, insights, and optimization opportunities.
• Present actionable recommendations to leadership based on performance metrics.
• Track KPIs related to acquisition, retention, conversion, and revenue growth.

Benefits

• Comprehensive benefits package including: extended health, dental, and vision care.
• Access to a virtual healthcare platform and Employee & Family Assistance Program.
• Generous product discount and exclusive access to curated inventory.
• Opportunities for professional development and growth within the business.
• A collaborative, entrepreneurial environment where your impact is visible.
• The opportunity to work alongside a passionate team with a shared love for luxury and fashion.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed