Digital Marketing Intern – Summer 2027

National Life Insurance•Addison, TX

8d•Onsite

About The Position

The National Life Group Internship Program is designed to offer undergraduate students real-world learning and growth opportunities. This program has historically provided students with the chance to engage in meaningful, career-relevant work at National Life Group, preparing them for future full-time employment. This specific position requires an onsite work schedule, with the expectation of being in the office four days per week during designated core onsite days (currently Monday through Thursday). Please note that the work schedule and core days are subject to change with advance notice and manager approval. National Life Group is looking for a creative, collaborative, and digitally adept Social Media Intern to join its Digital Marketing team. This role will support the Social Media team in creating engaging, on-brand content for National Life Group’s social media channels, including TikTok, Instagram, Facebook, and LinkedIn. The intern will contribute to actual campaigns and communications, gaining practical experience in social media marketing within a highly collaborative organization. A key focus of this role will be graphic design and visual content creation, utilizing tools like Canva, Adobe Photoshop, and other Adobe Creative Cloud applications to bring concepts to life across social platforms. The ideal candidate possesses strong visual creativity, an interest in social media and digital trends, the ability to manage multiple projects, and enthusiasm for collaborating with various teams across the organization.

Requirements

Current college student pursuing a degree in Marketing, Communications, Graphic Design, Digital Media, Advertising, or a related field.
Strong interest in social media, digital marketing, and visual storytelling.
Experience with Canva and familiarity with Adobe Photoshop and/or other Adobe Creative Cloud applications.
Familiarity with TikTok, Instagram, Facebook, and LinkedIn and an understanding of how content and audiences differ across platforms.
Strong visual instincts and an eye for typography, composition, imagery, and brand consistency.
Interest in short-form video creation and editing.
Strong written and verbal communication skills.
Ability to take direction and feedback while also bringing new ideas to the table.
Organized, responsive, and comfortable balancing multiple projects and deadlines.
Collaborative mindset and willingness to work with people across different teams and areas of the organization.
Curiosity, creativity, and a desire to learn.
Leverage approved AI tools, where appropriate, to improve the efficiency, quality, and impact of their work.
Stay curious and open to new AI-enabled ways of working.
Exercise sound judgment by reviewing and validating AI-generated content.
Maintain accountability for the accuracy, quality, fairness, and integrity of work products by adhering to National Life's AI guiding principles.
Use AI responsibly and in accordance with company policies related to confidentiality, data privacy, security, compliance, retention, and intellectual property.

Responsibilities

Create Social Media Content: Design engaging social media graphics and visual assets using Canva, Adobe Photoshop, and other Adobe Creative Cloud tools.
Support the creation of content for TikTok, Instagram, Facebook, and LinkedIn, adapting creative to the needs and best practices of each platform.
Assist with short-form video, motion graphics, carousels, static graphics, and other social-first creative.
Help translate campaign concepts, business priorities, and communications needs into compelling social content.
Apply National Life Group brand standards consistently across social creative.
Support Campaigns and Communications: Partner with the Social Media team to develop content for integrated marketing campaigns, product initiatives, corporate communications, recruiting, community engagement, events, and other organizational priorities.
Help transform larger campaigns and communications into platform-specific social content that is clear, engaging, and relevant to each audience.
Assist with brainstorming creative concepts, visual directions, copy ideas, and new ways to tell National Life Group stories on social media.
Support both planned editorial content and timely requests from teams across the organization.
Collaborate Across National Life Group: Work with teams across Marketing and the broader organization to understand their goals and help translate their needs into effective social media content.
Collaborate with designers, writers, marketers, communications professionals, and subject matter experts to develop and refine creative.
Respond to incoming social media requests and help move projects from initial idea through development, review, and publication.
Participate in team brainstorms, campaign discussions, and creative reviews.
Stay Current on Social: Follow emerging social media trends, platform updates, creative formats, and audience behaviors.
Bring forward ideas for how National Life Group can thoughtfully participate in relevant trends while remaining true to its brand.
Identify inspiration and examples of effective social content from brands, creators, and organizations across industries.
Help the team explore new creative approaches, particularly for short-form video and visually driven content.