Digital Marketing Independent Contractor

ICEF Public Schools•Los Angeles, CA

6d•Hybrid

About The Position

ICEF Public Schools is a nonprofit charter school network committed to educating and empowering courageous leaders who embrace their full potential for college, career, and life. The Role: We're looking for a Digital Marketing & Content Consultant, a creative, self-starting individual contractor who can help ICEF amplify its brand and tell its story across digital platforms. This is a part-time engagement, capped at 10 hours per week, and we are specifically seeking an individual independent contractor, not an agency. This person will work closely with ICEF's Director of Marketing and Communications to execute a consistent content strategy across our social media channels, website, monthly newsletters, and other digital touchpoints. This role may require travel to our home office and travel to school sites as needed.

Requirements

Solid experience managing social media across Instagram, Facebook, LinkedIn, and YouTube, including content planning, posting, and community engagement
Hands-on experience with Meta Business Suite, including paid social campaigns and performance tracking
Graphic design proficiency in Canva, Adobe Creative Suite, or similar tools for social, print, and organizational needs
Experience building and managing content calendars
The ability to track analytics across platforms and translate the data into clear monthly reporting
A self-directed work style. You're comfortable managing your own workflow and don't need a lot of hand-holding to stay on track
Strong communication skills and a collaborative attitude
A portfolio showing range across video (especially storytelling or interview-driven work), graphics, and social content is required with your application.
Commitment to educational equity and ICEF’s mission
Tuberculosis (TB) clearance covered by ICEF
Background check clearance covered by ICEF
Mandated Reporter Training reimbursed by ICEF

Nice To Haves

Must be fully comfortable operating DSLR/mirrorless cameras, external microphones, and standard production equipment for both video and photography. This is not a smartphone-only role; professional camera operation is a core requirement
Strong storytelling instincts.
Spanish language skills are a plus.

Responsibilities

Own day-to-day posting and community management across Instagram, Facebook, LinkedIn, and YouTube
Maintain a consistent posting cadence across all four platforms, with content tailored to each channel's audience and format
Cross-post and reshare content between platforms as appropriate (e.g., Instagram to Facebook)
Develop and maintain a monthly editorial calendar that reflects school events, initiatives, and key moments across all seven campuses
Stay current on platform trends and best practices to keep our content fresh and engaging
Capture and produce a range of video and photo content, from short-form social clips to longer, narrative-driven pieces
Shoot photography for use across social media, the ICEF website, newsletters, and other organizational needs
Edit video for multiple formats and destinations, including Instagram Reels, Facebook, YouTube, the ICEF website, and monthly newsletters, meaning the same content may need to be reformatted and optimized for different platforms and specs
Produce video content for non-social purposes as needed, including presentations, special events, and one-off organizational needs
Ensure all video and photo content is polished, on-brand, and appropriately formatted for its intended use
Manage paid social campaigns and boosted posts across Meta platforms (Instagram and Facebook)
Work with the Director of Marketing and Communications to set campaign objectives, target audiences, and budgets
Monitor ad performance and adjust strategy based on results
Include paid social metrics in monthly reporting
Create graphics for social media posts, stories, event promotions, newsletters, and internal communications
Take on a range of graphic design projects across the organization, including flyers, printed materials, presentation decks, and other one-off design needs from various departments
Support visual asset requests from across the organization, whether or not they are social media related
Maintain visual consistency with ICEF's brand standards
Build and manage an editorial calendar aligned with our three pillars: Academics, Arts, and Athletics
Track performance insights across Instagram, Facebook, LinkedIn, and YouTube
Deliver a monthly analytics report with key metrics, trends, and recommendations