Digital Marketing Generalist

P.J. MORGAN INVESTMENTS•Omaha, NE

About The Position

We’re gathering applications for future openings. While we’re not hiring right now, we’d love to learn more about you. This role involves ensuring all design work aligns with PJ Morgan Real Estate’s brand standards, maintaining consistency in tone, quality, and visual identity across all channels. The position includes creating and managing branded templates for marketing materials and platform content, continually improving and expanding the library. The Digital Marketing Generalist will design and manage a variety of digital assets, including campaign concepts, banner ads, website graphics, and social media visuals delivering on time, on budget, and on strategy. This role also involves developing and designing emails, blog layouts, and other communications including email marketing campaigns. The candidate will design, create, maintain, and update company websites to ensure functionality, fresh content, and visual appeal, and support SEO efforts to improve website visibility and drive web traffic. Writing copy and editing content for blogs, web pages, emails, social media, and print pieces to engage audiences and support company and marketing goals is also a key responsibility. The role includes monitoring and responding to online reviews to uphold and enhance the company’s reputation, and creating campaigns that focus on capturing potential customer information. Assisting in organizing and maintaining digital and physical company files and company database, participating in company events and contributing a positive, team-focused presence, and collaborating with the marketing team to plan, develop, and implement strategies for organic social media campaigns are also part of the scope. The position requires presenting monthly and quarterly social and competitive reports; analyzing available insights, and defining drivers of performance. Writing long- and short-form social media messages that attract new users and engage current users is also expected.

Requirements

Strong communicator with excellent writing, editing, and proofreading skills; maintains professionalism, confidentiality, and attention to detail.
Creative and collaborative designer with experience in Adobe Creative Suite, Canva, and web design; brings fresh ideas while working within brand guidelines.
Organized and self-motivated multitasker who thrives under pressure and takes ownership of high-quality, client-focused work.
Experienced in creating customer personas and bringing them to life through actionable insights and storytelling.
Experienced in web design with a clear understanding of user-friendly, visually engaging layouts; must provide a digital portfolio including at least one website they’ve designed.
Tech-savvy team player, proficient in Microsoft 365, with bonus experience in event photography, and a drive to learn and grow.

Nice To Haves

Bonus experience in event photography

Responsibilities

Ensure all design work aligns with PJ Morgan Real Estate’s brand standards, maintaining consistency in tone, quality, and visual identity across all channels.
Create and manage branded templates for marketing materials and platform content, continually improving and expanding the library.
Design and manage a variety of digital assets, including campaign concepts, banner ads, website graphics, and social media visuals delivering on time, on budget, and on strategy.
Develop and design emails, blog layouts, and other communications including email marketing campaigns.
Design, create, maintain, and update company websites to ensure functionality, fresh content, and visual appeal.
Support SEO efforts to improve website visibility and drive web traffic.
Write copy and edit content for blogs, web pages, emails, social media, and print pieces to engage audiences and support company and marketing goals.
Monitor and respond to online reviews to uphold and enhance the company’s reputation.
Create campaigns that focus on capturing potential customer information.
Assist in organizing and maintaining digital and physical company files and company database.
Participate in company events and contribute a positive, team-focused presence.
Collaborate with the marketing team to plan, develop, and implement strategies for organic social media campaigns.
Present monthly and quarterly social and competitive reports; analyze available insights, define drivers of performance.
Write long- and short-form social media messages that attract new users and engage current users.