Marketing Generalist

Roam Transit•Banff, AB

3d•CA$70,000 - CA$78,000

About The Position

The Bow Valley Regional Transit Services Commission (BVRTSC) provides public transit to both visitors and residents looking to enjoy the Bow Valley without the use of a private vehicle. Our team members make an impact in our communities every day. They constantly work towards being responsive to our customers, by embracing technology and reacting quickly to transit issues, trends, and solutions. Reporting to the Manager, Communications & Customer Experience, you create and coordinate Roam’s digital content and marketing initiatives. You ensure community vision and values; Commission priorities and communication goals are embraced. In this position, you assist with the planning, development, implementation and monitoring of internal and external communications, marketing, and public engagement functions of Roam. This position requires a very organized, multi-tasking individual who can work independently to market a growing organization with the goal of increasing transit ridership. Someone who is a self-starter and can work in both an individual and team environment would be a great fit for this role.

Requirements

Minimum two (2) years’ experience working in marketing, communications, and/or digital content
Experience working within a demanding, fast-paced environment
Intermediate Graphic Design experience with Adobe Illustrator and InDesign
Experience with WordPress considered an asset
Public transit, transportation or tourism experience considered an asset
Experience in interacting with the public, both transit riders and non-user stakeholders
Experience working with social media trends and technologies
Exceptional computer skills – fluent in Microsoft Office applications, digital design applications, social media applications, and Project Management tools such as Asana
Knowledgeable in production and maintenance of web pages and applications/tools
Excellent proof-reading skills, as it relates to grammar, spelling, punctuation, and accuracy within any written correspondence and advertising
Self-Starter with excellent organizational and time management skills
Must be able to multitask to achieve deadlines and meet the needs of multiple stakeholders
Ability to work independently or in a team environment
Excellent oral and written communication skills in English
Ability to perform duties calmly and efficiently and provide information and general assistance to internal staff and the public
Knowledge of general office organization and proficiency in the operation of all general office equipment

Nice To Haves

Video creation/editing skills considered an asset

Responsibilities

Coordinate, create, and edit all marketing and design content including signage, videos, and social media content
Assist with the planning and development of strategic marketing and communications plans to ensure brand goals are met
Provide effective media relations support to the Manager, Communications and Customer Experience
Coordinate and execute various marketing campaigns according to deadlines while ensuring uniformity of content/messaging.
Ensure all digital & print content is consistent and aligns with Roam brand standards
Edit and coordinate Roam internal newsletters, emails, and other communications as required
Coordinate and create video content for internal and external use
Responsible for day-to-day editing/maintenance of website content in conjunction with the Director of Service Delivery, ensuring updates are providing appropriate and relevant content
Source and manage external services relating to online and print communications and use your creative abilities to analyze and improve offers
Coordinate and execute social media campaigns and ensure alignment with overall marketing campaign and brand strategies
Manage social media calendar and post valuable, shareable content regularly
Assist with the development of strategic marketing plans to ensure that content aligns with modern design and culture trends and adheres to brand standards
Assists with coordination of Roam’s photography needs
Work collaboratively with all departments to create and carry out internal and external projects
Assist in organizing external stakeholder and public facing events
Assists Customer Service Supervisor in tracking and resolving customer inquiries and issues through social media and other external sites
Provide courteous and positive public relations with internal and external customers
Other duties or projects as required