Marketing Generalist

Wiser Solutions

8d•Remote

About The Position

Wiser Solutions is seeking a Growth Marketing Manager to lead their demand generation efforts. This is a hands-on role for an individual who can both strategize and execute, driving demand from lead generation to pipeline creation. The role involves managing multi-channel campaigns, optimizing organic visibility through traditional SEO and Generative Engine Optimization (GEO), and leveraging HubSpot for marketing operations. The Growth Marketing Manager will also contribute to brand and content initiatives, working closely with Product Marketing and Design. This position reports to the Senior Director of Marketing and is crucial for supporting a six-person sales team.

Requirements

3-4+ years in B2B SaaS marketing with demonstrable demand-gen results tied to pipeline.
Hands-on HubSpot proficiency (building campaigns, workflows, and reporting).
Real SEO experience.
Genuine curiosity and early experience with GEO / AI-search visibility.
Comfort operating as both strategist and executor.
Strong analytical instincts and fluency in metrics connecting marketing to revenue.
Clear, direct writing and communication skills.

Nice To Haves

Experience marketing to brands, retailers, CPG, or e-commerce / retail-tech buyers.
Account-based marketing (ABM) experience.
Paid media management across Google, LinkedIn, and paid social.
Fluency using AI tools to enhance content, SEO, and campaigns.

Responsibilities

Plan and execute multi-channel demand generation campaigns (email, paid search and social, webinars, account-based programs) to generate qualified pipeline.
Own marketing's pipeline contribution, working with the Sr. Director of Marketing to achieve MQL and pipeline targets.
Report on paid media spend and optimize for cost-per-lead and pipeline efficiency.
Build and maintain lead nurture, scoring, and lifecycle flows.
Own organic search strategy, including traditional SEO and Generative Engine Optimization (GEO) for AI answer engines.
Drive on-page, technical, and content SEO, focusing on topical authority, structured data, and site health.
Build, launch, and measure campaigns in HubSpot, including workflows, landing pages, forms, segmentation, and reporting.
Maintain clean attribution to link marketing activity to pipeline and revenue.
Contribute to brand marketing and content projects, including messaging, campaigns, and assets.
Take on a range of projects needed by a growing marketing team.
Help shape a human and direct marketing voice.